Life, 1912-01-04 · page 10 of 108
Life — January 4, 1912 — page 10: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content**, not political satire. The main illustration shows a **Federal one-ton truck** ($1,800 price point). The small cartoon in the upper right depicts two figures—a child and what appears to be Santa Claus or a gift-giver—with dialogue about presents and not smoking until grown up. This is a straightforward **wholesome domestic joke** about children and gift-giving, lacking satirical intent. The "Crime of Poverty" essay below is serious social commentary on poverty as a moral failing of society, not satire. The remaining content consists of **product advertisements** (Waymaker Horn, Lee Rubber Company), which occupy significant space. The page reflects early 1910s consumer culture and industrial marketing rather than political cartoon satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Federal sets the final price of S standard one-ton trucks—$1800 “on, ETHEL! MAMMA Says IP I DON'T SMOKE UNTIL I'M GROWN UP SHE'LL GIVE ME A LOVELY PRESENT.” Federal One-Ton Truck Chassis, 144 inch Wheelbase, Including seat, $1800. Body type at purchaser's option. a‘permanent job. In three weeks he Wheelbase optional, 110 inch or 144 inch; Motor, 4 cylinder, 30 horsepower, Magneto, high tension; Clutch, 16 inch cone; Trans will have a fancy stcoat; in three mission, 3 speeds forward and reverse; Timken bearings in wheels; Tires, solid 360x334 inch front—36x4 inch rear. FEDERAL ton TRUCK It is the same Federal Truck that has been in op- cracion and demand for two years; that has stood up and proved up; that has met every hauling test; that has solved every hauling problem. tis the same Federal that was awarded the Grand | Trophy in the Chicago-Detroit-Chicago Truck Run last summer, t is the same Federal that in the last Glidden Tour cars}ed more than a ton of baggage 1500 miles in eleven days over all sorts of roads and finished with the touring cars. No truck had ever before even completed the Glidden Tour on time. t is the same Federal that has for two years been setting new marks for strength, durability, speed and cost-reduction for the American business man, lere is your OPPORTUNIT Y— to buy for $400 to $500 less than the price of any other truck of the same rating, a one-ton ederal Motor Truck Co., 1161sabetlast., Detroit, Mich. HOW CAN THE FEDERAL BE SOLD FOR $1800 NOW? Because an enormously increased demand has brought about an enormously increased produc- tion, Because we buy materials now in enormous quan- tities, Most important of all, because we have specialized | in one product, concentrated all our factory force, energy, experience, engineering skill and capacity in the one-ton Federal Truck. The new price—$1800—is the achievement of Specialization. The 1912 Model of the Federal will be on exhibition at Grand Central Palace, New York, space No. H-s, second floor, Jan. 10-17, and in the Chicago Coliseum, Section N, February 5-12. If you are unable to sce the Federal at cither one of | these shows, write us for Federal literature. | truck that is the Stanaara of Truck-Efficiency, —" bility and Truck-E 4 | ‘The Came of Poverty The worst of crimes, All the other crimes are virtue beside it; all the other dishonors are chivalry itself by com- parison, Poverty blights whole cities; spreads horrible pestilences; strikes dead the very souls of all who come within sight, sound or smell of it. What you call crime is nothing; a murder here and a thief there; a blow now and a curse then; what do they matter? They are only the accidents and illnesses of life; there are not fifty genuine professional criminals in Lon- don. But there are millions of poor pco- ple, abject people, dirty people, ill-fed, ill-clothed people. They poison us mor- ally and physically; they kill the happi- ness of society; they force us to do away with our own liberties and to anize unnatural cruclties for fear they should rise against us and drag us down into their abyss. Orly fools fear erime: poverty Pah! you talk of your half-saved ruffian in West Ham; you accuse me of dragging his soul back to perdition. Well, bring him to me here: and I will drag his soul back again to salvation for you. Not by words and dreams; but by thirty-eight shillings a week, sound house in a handsome street, and we all fear months a tall hat and a chapel sitting; before the end of the year he will shake hands with a duchess at a Primrose League meeting and join the Conserva- tive party. It is cheap work converting starving men with a Bible in one hand and a slice of bread-and-butter in the other. I will undertake to convert West Ham to Mohammedanism on the same terms. T hate poverty and slavery worse than any other crime whatsocver. And let me tell you this. Poverty and slavery have stood up for centuries to your ser- mons and leading articles: They will not stand up to my machine guns. Don’t preach at them; don’t reason with them. Kill them, —Fron Major Barbara, by Bernard Shaw. ‘The right exhaust horn has now arrived. ‘The hora that Is easy to attach and selt-clearing: ts operated sithout expense or bother and produces a character- tatle, unobjectionable warning eraduated to the speed of your car—mild when that Js suMMcient, far reacb- ing when necessary—-lnstantancous Io action, always effective. Way- maker is right— equal to any emer- gency, It solves the protiem of automobtie from the, the big “sixcylinder Prices are (foot control) $6.00, $7.00, $8.00 and $4.00" each,” Including coupling. cable, pedal, ete., rewiy to’ attach: Fland contzol, from steer Ing wheel, $4.00 extra. Beal for desrriptive booklet BM. Mention the car you rua. Sek, Philadelphia, Detrou and Chicege Manufactured by ‘ LEE TIRE & RUBBER CONSHOHOCKEN, PA. J. Ellwood Lee, President comicbooks.com SSS SEES SSSR