Life, 1911-12-28 · page 4 of 41
Life — December 28, 1911 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising** for LIFE magazine's upcoming special issue, not political satire. The cartoon depicts a farmer standing beside a broken-down automobile in muddy conditions near a barn, illustrating the ad's headline "ARE YOU IN TROUBLE?" The image plays on early automotive frustrations—mechanical failures, muddy roads, and general vehicle unreliability were common complaints in the early automobile era. The advertisement promotes LIFE's next issue, promising "Torpedo jokes, full literary bearings, universal transmission, double set of humorous batteries, sane chassis, Ha Ha muffler, world rims, cranks itself, and million passenger room"—automotive puns and mechanical humor targeting car owners. The subscription cost is listed as $5.00 (or $5.52 Canadian, $6.04 foreign).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cope. Lie Pub. Co, Furl Whic soldi All ARE YOU IN TROUBLE ? Avoid Future Complications OBEY THAT IMPULSE # By securing the great Auto number of LIFE, out yA next week. Torpedo jokes, full literary bearings, 7 universal radiation, double set of humorous batter- 7 Enclosed find ies, sane chassis, Ha Ha muffler, world rims, cranks 7 One Dollar itself, one million passenger room, no hot air, goes (Canadian $1.13, up all grades and speeds to suit all temperaments. Foreign $1.26). Send While this will be the largest ever issued, the LiFE for three months price will be only ten cents. On all news-stands Tuesday next at noon. The Point of our plea this last week of the year, is chat you just have time, in case you are not a regular subscriber, to send in your subscription, so that you may begin the New Year right, with the great Special Number next week. See coupon opposite, — ———— Obey that impulse ! Au revoir ! Open only to new subscribers; no subscription renewed at this rate. This offer is net. Subscription {5.00 Canadian $5.52 Forcign $6.04 LIFE, 17 West 31 Street, New York comicbooks 2 |