Life, 1911-12-28 · page 2 of 41
Life — December 28, 1911 — page 2: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward **advertisement for Fiat automobiles**, published in Life magazine. The ad celebrates Fiat's racing victories, specifically mentioning: - A 90 HP Fiat driven by David Bruce-Brown that won the 411-mile Grand Prize Race at Savannah, Georgia on Thanksgiving Day, averaging 74.45 mph - Another Fiat driven by Caleb Bragg that won Savannah's First Grand Prize in 1908 and the French Grand Prize The ad uses these racing achievements to promote Fiat's engineering superiority and reliability to American consumers. The decorative border and prominent FIAT logo are typical of early 1900s advertising design. This represents commercial marketing rather than editorial content or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Master Car Victory in the Grand Prize 90 H.P.FIAT, with long stroke monobloc motor, driven by David L. Bruce-Brown, won the 4ll-mile Grand Prize Race at Sa- vannah, Ga.,on Thanksgiving Day, in a field of sixteen Foreign and American starters, averaging 74.45 miles an hour and breaking the former world’s long distance road record made by a Fiat in the Italian Targa Florio of 1908. To maintain such terrific speed for more than 400 miles means far greater strain than would be met in years of average touring. Not once did the Fiat falter or require mechanical replacement or adjustment of any kind. A duplicate of this winning Fiat, driven by Caleb Bragg, finished fourth in the same race. Fiat won the First Grand Prize at Savannah in 1908, creating a new American Road Record, and was again victorious in the French Grand Prize of this year. These victories and the every day service obtained throughout the world by Fiat owners, demon- strate the unequaled efficiency of the long stroke monobloc motor used in all Fiat models, and the general superiority of Fiat design and Fiat construction found in every car produced at the Pough- keepsie and Turin plants. New Catalog from Sales Department H Poughkeepsie F-l- A:T New York “Fiat Representation and Fiat Service are World-wide” comicbookseerd