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Life, 1911-12-07 · page 82 of 112

Life — December 7, 1911 — page 82: what you’re looking at

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Life — December 7, 1911 — page 82: Life, 1911-12-07

What you’re looking at

This page mixes satirical humor with period advertising, typical of early 20th-century Life magazine. **Satirical Content:** The humor sections mock social pretense and naïveté. "Down Fine" ridicules a child's shrewd scheme to profit from religious obligation. "As He Understood It" jokes about a Canadian's misunderstanding of American Christmas traditions (confusing "reindeer in Canada" with snow). "Applied Christianity" gently satirizes a child's prayer to God that reads like a Santa list, then concludes with obligatory piety about cheerfulness. "Scaling the Peak" uses the climbing metaphor to mock social awkwardness between a young man and woman. **Advertisements:** The page features prominent ads for "Feltoid" casters (furniture protection), Jergens Violet soap, John Holland Safety fountain pens, and Allen's Foot-Ease. These represent typical consumer goods marketed to middle-class readers. The overall tone reflects genteel American humor aimed at prosperous families concerned with propriety, household management, and modest social climbing—the magazine's core audience.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“Now, Willie,” ent’s litte smith’s little who had come over for a frolic, “we'll play‘ Sabbath School.’ You give me a nickel every Sunday for six months, and then at Christmas I'll give you a ten-cent bag of candy."—If "s Home Companion The Wreck Ross: I hear a burglar got in your house while your wife was away Cory: Yes; I'm so glad. My wife won't know how much of the wreck is me and bow As He Understood It A young Canadian to ton last winter and was mak mas call upon a very pre woman whom he met for the fi “Do you have reindeer in asked the yo lady “No, darling,” he answered, season it always snows.” Don’t Buy Xmas Presents of pianos or furniture, and spoil the pleasure of your gifts, UNLESS such articles are equipped with ““FELTOID” CASTERS and TIPS. Piano and furniture dealers will supply “PELTOID” Casters and Tips if you INSIST on your es being so equipped. It will pay you to INSIST, “FELTOID” Casters and Tips SAVE beauti- ful hardwood floors and costlyrugs from ruin and destruc- tion. Do not allow your dealer to tell you rubber, leather, or metal wheels are as good—they are NOT, “FELTOID” Casters and Tips are made of an indestructible, resilient substance that serves as a cushion tread, receives and absorbs the impact, and affords absolute floor and rug protection. Just you try them and compare “ FELTOID™ with the old-fashioned casters—" FELTOID” superiority will be so apparent you will not be content with any other kind. INSIST on the genuine with “FELTOID" stamped on every wheel and tip for your protection, If your dealer will not supply you order direct from— BREE beer ce BURNS & BASSICK CO. Sole Manufacturers Dept. F, Bridgeport, Conn. We have caught the fragrance Applied Christianity Instead of the usual just-before Christmas letter to Sania Claus, Robbie wrote a prayer letter to God. After of real violets ae —Ladies’ Home Journal. : F enumerating the many and varied pres- = ents he wanted very much, he concluded ee Ra 3 with: “ Remember, God, the Lord loveth : 1 cheerful giver.” rybody's sav: Pop, what is sound advice? : i — simy’s Por: Soi ce, my son, * is generally nine "pe e Y } ‘ Scaling the Peak Ivice.—Philadelphia Record. Kyicker: Is that Boston girl frigid? Sor a Sample Cake lows call on her they themselves to- | 7 + Send 2c. in stamps Rocker: I should say so. When fel- | THE ANDREW JERGENS CO., Dept. X, CINCINNATI ich, use ALLENS FOOT-EASE. gether with ropes.—Harper's Bazar. JOHN HOLLAND SAFETY iii: sussvm win « oe cier Self -Inking Fountain Pen Pa: A financier, my son, is a man who is le of inducing other men to pile ‘a WHEREVER you see the little Dutch boy and a girl, lithographed in nine colors—the hand- somest "cut-out" ever designed for dealers— you'll find the John Holland Safety Self-Inking Fountain Pen. Simply pull the batton—it fills and locks itself THE SAFETY CAP—the latest Holland feature. with which this Holland Pen is equipped—doe ‘with all possible ink leakage. ‘ou can carry the pen in ANY position. No chance for ink evap> oration. ALWAYS ready to write. Just the pen for ladies to carry in their handbags or to lay in their writing cabinets, Fited with the John Holland Geld Pen = which has 71 years of supremacy behind it—and Patent Elastic Fissured Feed, insuring EN’ ink Bow. For an ANY-TIME gift no greater or more abiding satisfaction can be assured for so LITTLE moncy. a fortune for him.—Chicago News. Ask your nearby dealer or we will send direct to you. Illustrated Catalog C— over 100 styles—FREE. Write for it. THE JOHN HOLLAND GOLD PEN CO. scum Caront Bitters—Unexcelted with Lemonade, Soda, Ges ESTABLISHED 1841 CINCINNATI, U.S.A. |B aw Jndispensable(or a perfect Cores & Co., 78 Broad $ comicbookfeerd