Life, 1911-12-07 · page 2 of 112
Life — December 7, 1911 — page 2: what you’re looking at
What you’re looking at
This page is **primarily advertising, not political satire**. It's a full-page advertisement for the Oldsmobile Limousine, placed in Life magazine around 1911 (based on the copyright notice visible). The image shows a Semi-Berliner closed automobile with passengers in formal dress, illustrating the vehicle's elegant interior design. The ad emphasizes the limousine's luxurious features: graceful structural lines, arched roof, plate-glass windows, and comfortable seating for six passengers plus chauffeur. The pricing ($4700) and comparison to a seven-passenger Autocrat model indicate this targeted wealthy buyers. There is **no political cartoon or satire present**—this is straightforward luxury automobile marketing from the early automotive era, emphasizing comfort and status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Really NEW Limousine The new closed bodies are worthy of the Oldsmobile power-plant and cha: That is at once their highest and most deserved prai All the structural lin are graceful. ‘he minutest details of equipment and finish are pleasing to the eye and to the sense of fitness and harmony. The Semi-Berline type body is mounted on the staunch — The plate-glass panels, on cach side of the forward seats, Autocrat chassis, with its famous, long-stroke, silent’ are arched to meet the roof. engine, Control is inside of the fore-doors. The roof is agr arched or crowned — a relief from Thewheels are equipped with easy-riding 39 by 5 inch tires. the box-type which has been prevalent among limousines. iy passengers and the chauffeur may be carried without The windows are unusually wide. crowding. The car asa whole satisfies because it admirably expresses and fulfills its purpose. The price, with complete equipment, is $4700. \ seven- Touring body, with all parts necessary to change from the clo: to the open car, will be furnished with this Limousine — two magnificent cars — for $5000. OLDS MOTOR WORKS, LANSING, MICHIGAN Copyright 1911. € tor Works comicbook eum ‘orn