Life, 1911-12-07 · page 112 of 112
Life — December 7, 1911 — page 112: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a **Kodak advertisement** from *Life* magazine (dated December 7, appearing to be from 1911 based on the style). The image shows a domestic Christmas morning scene: a child in bed opening gifts while an adult (likely a parent) photographs the moment with a camera. The ad's message is straightforward marketing, not political commentary. The pitch appeals to family sentiment around Christmas, promoting Kodak cameras as affordable gifts ("as cheap as one dollar") that enable families to capture domestic memories. The tagline—"Make somebody happy with a Kodak"—frames photography as an ideal present. **For modern readers**: This represents early consumer advertising that linked photography to emotional family bonding, a marketing strategy still used today. The ad assumes camera ownership is aspirational but increasingly accessible to middle-class households.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
December 7, 11 A Christmas Morning KODAK All the child-world invites your Kodak. Wherever the children are there is endless opportunity for a Kodak story—a story full of human interest to every member of the family. And there’s no better time to begin that story than on the 4ome day—Christmas. There are Kodaks now to fit most pockets and all purses and practical little Brownies, that work on the Kodak plan and with which even the children can make delightful pictures of cach other. There are Brownies as cheap as one dollar and Kodaks from five dollars up—no excuse now for a Christmas without the home pictures. Write for our catalogue—or better still, let your dealer show you how simple and inexpensive Kodakery has become. Make somebody happy with a Kodak EASTMAN KODAK COMPANY, Rochester, N. Y., Ze Kodak City. comicbooks¥eoiml