Life, 1911-11-23 · page 32 of 44
Life — November 23, 1911 — page 32: what you’re looking at
What you’re looking at
The page contains: **Left side:** COMFY Footwear ads for felt slippers and shoes in various styles and colors ($1.10-$1.50), plus a brief essay "About Poets" by Bill Nye arguing that poetic talent is innate, not teachable. **Right side:** Two advertisements for *The Ladies' Home Journal*, published by Curtis Publishing Company in Philadelphia. The first promotes an annual subscription ($1.50) as an ideal Christmas gift. The second boasts the magazine's commercial success—claiming over 1.5 million women now purchase it monthly at 15 cents, generating over $2 million annually. The ad emphasizes this consistent, decade-long circulation success as proof of the magazine's merit and popularity. There is no political cartoon or satire here. This is a straightforward commercial page from *Life* magazine showcasing period footwear and promoting a major American women's publication through circulation statistics and gift-giving appeals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COMFY Footwear The Peerless A. Comfy-Felt slipper, trimmed with ribbon in colors to match. Very handsome and of course Women’s, Black, Red, Brown, Lightand Price Dark Gray, Purple, ‘Wine, Old Rose. Lavender, Taupe, Pink, Wisteria and Light Bine ++ 2 $1.50 Delivered Picture Comfys For Children Dutch Kidsand Rabbit... . Brown. Blue Clown... Red, Pink, Light Blue thild"s $1.10 Delivered The Tailor-Made Women's, Nary Blue, Lightand Dark Gray, Price Red, Wine, Brown and Black... 4 + $1.25 Red, Brown, Naty Blue, Dark Gray. Send for our handsome Ittu: howing many Dan’l Green Felt Shoe Co. 110-112 East 13th St., New York About Poets Poets are born, not made, and many of them are born with odd and even dis- agreeable characteristics. Some men are born pocts, while it is true that some acquire poetry while others have poetry thrust upon them. Poctry is like the faculty, if I may so denominate it, of being able to voluntarily move the ears. It is a gift. It cannot be taught to others.—Bill Nye. A Christmas Present That Doesn’t End With Christmas But goes right on during the entire year: coming 12 times to the one you give it: a year's subscription to Tue Lapies’ Home Journa. It is only a dollar and a half. Not much to you, perhaps, but more than some women can afford. Wouldn’t it be a welcome visitor to them? We have an artistic Christmas card that goes with the gift, to be received on Christmas Day, saying that it is from you. Can we solve at least one Christmas-present question for you in this way? We stand ready. THE CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE PHILADELPHIA When Women Pay Over 2 Million Dollars A Year for One Thing ‘That article must have merit. It is hard to realize that they do. But it is so. Over one million and a half women now buy Tue Lavies’ Home Journat each month at 15 cents or $1.50.4 year, Figure it out for yourselves. No other magazine in America commands such an expenditure by American women, Nor is this the spasmodic expenditure of a single year. For over ten years now the circulation of this magazine has not been below or even touched 12 million copies a year—always more, A million a month for half a decade: a million and a quarter for months—now over a million and a half: in actual numbers, a million and 700 thousand, ‘That is growth! Have you scen it recently? For 15 Cents You Can Have It THE CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE PHILADELPHIA comicbooks een