Life — November 23, 1911 — page 3: what you’re looking at

What you’re looking at

# Analysis This is primarily an **advertisement, not satirical content**. It's a full-page ad from *Life* magazine for the Locomotile Company of America, announcing their new "38" Little Six automobile model. The ad features a side-view photograph of an open-air touring car and emphasizes the vehicle's practical appeal: moderate power and passenger capacity (five passengers), with quality upholstery. The copy compares it favorably to the company's existing "48" Six model, framing the new car as meeting demand for a more affordable, moderately-sized motor vehicle. Pricing is listed at $4,200 for both the touring car and torpedo models, with delivery promised in January. The company lists multiple locations (New York, Chicago, Boston, Philadelphia, Washington, Atlanta, San Francisco, Oakland), establishing national distribution. This represents early automotive marketing targeting middle-class consumers.