Life, 1911-11-23 · page 3 of 44
Life — November 23, 1911 — page 3: what you’re looking at
What you’re looking at
This is primarily an **advertisement, not satirical content**. It's a full-page ad from *Life* magazine for the Locomotile Company of America, announcing their new "38" Little Six automobile model. The ad features a side-view photograph of an open-air touring car and emphasizes the vehicle's practical appeal: moderate power and passenger capacity (five passengers), with quality upholstery. The copy compares it favorably to the company's existing "48" Six model, framing the new car as meeting demand for a more affordable, moderately-sized motor vehicle. Pricing is listed at $4,200 for both the touring car and torpedo models, with delivery promised in January. The company lists multiple locations (New York, Chicago, Boston, Philadelphia, Washington, Atlanta, San Francisco, Oakland), establishing national distribution. This represents early automotive marketing targeting middle-class consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
- the: Introducer ion of a new Model, the— “38” LITTLE SIX In this Model we: have met the demand for a motor. car of moderate power and passenger capacity. With its Ten-Inch: Upholstery added to its perfect design and mechanical balance, it will be to Five-passenger Touring Cars what our “48” Six has “been to Seven-passenger vehicles—a standard by which all motor ; cars are measured. Touring Car, Five-passenger . . . $4200 Torpedo, Four-passenger - < . . $4200 Orders delivered in rotation— January New York The Locomobile Company Washington Chicago Atlanta Boston of America SsnFancisco Philadelphia Bridgeport, Conn. : Oakland s comicbooks.com