Life, 1911-11-16 · page 42 of 44
Life — November 16, 1911 — page 42: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political commentary. The Goodyear Tire & Rubber Company is promoting its "No-Rim-Cut" tire technology, which was apparently a significant innovation around 1911. **Key claims being advertised:** - September tire sales increased 343% (a "4½ times over" multiplier) - Over 700,000 of these tires already sold - The tire features a vulcanized "double-thick" tread for winter driving and anti-skid performance - A patented design prevents the tire from slipping off the rim (hence "No-Rim-Cut") - The 10% oversized option provides extra air capacity **For modern readers:** This reflects early-automobile-era marketing—the era when pneumatic tires were still relatively new technology, rim-cutting was a genuine mechanical problem, and driving chains were standard winter equipment. The aggressive sales-increase claims and testimonial approach mirror modern advertising, but the technical problems addressed are entirely obsolete.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE September Sales Increase 343 Per Cent Now Far Outselling Any Other Type of Tire EPTEMBER-—the last month closed at this writing—was the largest mont The New Goodyear Non-Skid Tread in our history. And September is usually a dull month in tires. Deep-Cut Double-Thick - The Winter Tire For three years we ha ed to equip e tires with a perfect Skid tr lo away with chains. Sot any mere makeshift—not any flimsy protection. Not short, soft projections on a regular tread. Not metal and rubber, which There wi problems to solve in a nd we waited until we we waited until we tested 24,000 before we announced the tread. Now we have a durable t which proof t skidding—a fitting addition No-Rim-Cut tires. It is an extra tread, vulcanized onto:the regular. Soit gives you « double-thick tread. That means long wear. It means that the blocks can be deep and enduring, And it . in addition, almost a puncture-proof f very tough rubber, $ to secure for it the blocks present to the road surface countless edges and angles, They grasp it in every d h block spreads out, so the f just as much tire e Smooth-tread tire. ¢ rush of the grooves keeps tire cool. It saves the damage of friction Our increase in tire sales over September, 1910, was 343%. That meas that they multiplied about 414 times over. And this is the twelfth year of Goodyear tires. No other tire in existence today commands Such a demand as these. Ap note how this demand is growing as the tires become better known. We have no increased our capacity to 3,800 automobile tires per day. That's the simple result of experience. Men who once use No-Rim-Cy tires never go back to the old types. They tell others about them, and the other tell others. And our figures announce the result. For No-Rim-Cut tires cut tire bills in two. Their freedom from tio. cutting—thcir extra capacity—save millions of dollars to motor car owners. Ani those owners to date have used over 700,000 of our tires. When will you prow them out? . n't a rare damage—it is exceedingly The secret lies in a patented feature. ¥ All the Ruin of lt adds more {0 the cost than any vulcanize into the tire base three fat bask “ = one factor. Andit compels stopping at 126 braided wires. These make the tire be [) Rim-Cutting Ended once when a tire goes flat. unstretchable. Sia —_ a The tite can't come off without rensns This Non-Skid tread, when wanted. is vuly 6. im-Cut ti . the flange, because nothing can stretch iter banted. ts.val ‘o-Rim-Cut tires are utterly proof against {he fant ; nized onto No-Rim-Cut tires—10% over eee Tne ee er rotate ins the flange, It needs mo hooks, no tire bes indred tests, as far as twenty miles. Ve This.by vire fe trol t a tire which can’t, skid, a Uhere has never occurred a single instance of us, And e ‘atireter fy and a tire which — rim-cutting. n't blow out through slight overloading. e . siete tisauaae : ¢. They never stick to the flange when shioodes tics show that 23 per cent. of all you want to remove them shave been rim-cut. Those 10% Oversize When you unlock and remove one of your when partly inflated. When a tire is run flat, rim flanges the tire slips off in an instant. No because of a puncture, it may be wrecked in other type of tire is so quickly removed and renlas c ‘any: misfit to his extra size with That means 10% more air—10% 24% carrying capacity, “And that. with the a age car. adds to the tire mileage | takes care of the extras you add to a a saves the blow-outs due to overloading These : and oversize—unde tire billsin two. Y ing just as low Goodyear No-Rim-Cut Tire Ordinary Clincher Tire Both on the same rim. The removable rim flanges them with Now Skid o¢ emooth tral are simply reversed to use the No-Rim-Cut type. 4 you prefer. d these tires out as tee thousands have d ‘Not another tire #2 can compare with them. Our new Tire Book is b on 12 yea * spent in tire mal -Rim-' ii ing. It is filled with monty No-Rim-Cut Tires saving facts. Every motor 1) With or Without Non-Skid Treads owner should have this Ask us to mail it to you. Main Canadian Office, Toronto, Ont. Canadian Factory, Bowmanville, Ont.