Life, 1911-11-16 · page 38 of 44
Life — November 16, 1911 — page 38: what you’re looking at
What you’re looking at
This is primarily **an advertising page** from Life magazine, not a satirical cartoon page. The content centers on holiday gift advertisements and book reviews. The main featured advertisement concerns **Chartreuse liqueur**—specifically a legal dispute resolved by the U.S. Supreme Court (Justice Hughes, May 1911). The text explains that only the **Carthusian Monks (Pères Chartreux) have the right to use the name "Chartreuse"** after winning a lawsuit against a competing company (Cusenier Company). This was significant because it protected the monks' exclusive trademark on their liqueur formula. Below are period advertisements for **Paris Garters** (25-50 cents, marketed as metallic-free) and **Hunter Baltimore Rye** whiskey. The "Books Received" section lists Christmas-themed publications, including works by Charles Dickens and Washington Irving. For modern readers: This represents early 20th-century intellectual property law and holiday consumer culture, with liqueur and spirits prominently advertised alongside classic literature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FOR CHRISTMAS Voy Na Since the decision rendered by the United States Supreme Court, it has been decided by the Monks hereafter to bottle East ofthe Mississippi ‘ Sine: ! , din eg Bin bee . (Liqueur Peres Chartreux) ‘perfun ¢ both being identically the same article, under a combination We Day THEY Wene label representing the old and the new labels, and in the old 2 ' style of bottle bearing the Monks’ familiar insignia, as shown in this advertisement. cek. According to the decision of the U.S. Supreme Court, x . PIEDMONT RED CEDAR CHEST C ot. 8 Statesville, NAC. | handed down by Mr. Justice Hughes on May 2oth, 1911, no en = one but the Carthusian Monks (Péres Chartreux) is entitled Am ! . to use the word CHARTREUSE as the name or designation i f Books Received | of a Liqueur, so their victory in the suit against the Cusenier ) Company, representing M. Henri Lecontier, the Liquidator The Lure of the Garden, by Hilde- appointed by the French Courts, and his successors, the garde Hawthorn (Century Company | Compagnie Fermiere de la Grande "Chartreuse, i is complete. $4.50.) The Carthusian Monks (Péres Chartreux), and they @ I The Dixie Book of Days, by Matthew alone, have the formula or recipe of the secret process em- Page Andrews. (Page Publishing Com- ployed in the manufacture of the genuine Chartreuse, and pany, Baltimore, Md. $1.00.) ave never parted with it. There is no genuine Chartreuse A Gallery of Girls, by Coles Phillips save that made by them at Tarragona, Spain. ‘ (Century Company. ) Two ¥ ard Henry Dana. any, $2.00.) At first-class Wine Merchants, Grocers, Hotels, Cates. } $s Befo Mast, by Rich- Biitjer & Co., 45 Broad New York, N.Y. acmillan Com- Sole Agents for United States Christmas in the Heart, by May Byron. (Hodder & Stoughton. 0 cents.) F One Night in Bethichem, by W. J. 1 Dawson. (Hodder & Stoughton. 75 cents.) A Christmas Tree, by Charles Dickens. (Hodder & Stoughton. 0 cents.) An Old Fashioned Christmas Day, by In the field or in the woods— [RS i Washington Irving. (Hodder & Stough- at play or hard at work there’s com- ton. 50. cents.) isfacti ‘i An Old Fashioned Christmas Eve, by fort and satisfaction for the wearer of Washington Irving. (Hodder & Stovgh- PARIS GARTERS ae ee pee NO METAL CAN TOUCH YOU Nx a (Hodder & Stoughton. 0 cents.) Sold 'round the World ey Sols “ Poems, by Frank Butler. (John W. Look for the name PARIS on every garter. $ i Lovell.) A. STEIN & COMPANY, Makers : si The Money Spider, by William Le Congress St. and Center Ave. 3 ‘ Queux. (R. G. Badger, Boston, Mass. CHICAGO: : 3 U.S.A. :. $1.25.) Janey, by Incz Haynes Gillmore (Henry Holt & Co. $1.25.) = oe ee ec ec hd eeoegeegecdeteetoeteetoateatoatonreazoncenten The World-Wide Fame of HUNTER BALTIMORE RYE ms The Truth About Old King Cole, by G. F. Hill. (Frederick Warne & Co., New York. $1.00.) The Pied Piper of Hamelin, by Robert Browning. (Frederick Warne & Co. New York. $1.50.) The tures of Prince Kebole, by Flora and Lancelot Speed. (Frederick Warne & Co. $1.25) Master Painters, Titian, (Hodder & Stoughton, New York. 50 cents.) Master Pointers, Van Dyck. (Hodder & Stoughton. 50 cents.) Master Painters, Reynolds. (Hodder & Stoughton. 0 cents.) Christmas Roses, by May Byron. (Hodder & Stoughton. 50 cents.) Christmos Bells, by May — Byron, (Hodder & Stoughton. 50 cents.) BuES STIS =m Hy Yeaoay Is founded upon its superior Excellence 7 ; its Ripe Richness and Rare flavor rmone RY Sold at all first-class cafes and by jobbers. WM. LANAHAN & SON, Baltimore, Md. $ eae | ie wn stl etetetetnoeonevtetetettotetedetetn oe tetetedettnnetete 876 comicbooks Men