Life, 1911-11-09 · page 6 of 44
Life — November 9, 1911 — page 6: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. The Hupp Corporation promotes their new $5,000 electric coach automobile, marketed specifically to wealthy women as a practical necessity for "social standing." The illustrated scene shows well-dressed figures admiring the enclosed electric vehicle—a status symbol of the era. The text emphasizes luxury features: beautiful upholstery, a high-grade Westinghouse motor, and safety innovations like "Goodyear long-distance" tires. The advertisement's framing as "Hupp-Yeats" and the mention of "no connection with the Hupp Motor Car Co." suggests a branding distinction, though the historical details are unclear from the text alone. This reflects early 1900s attitudes positioning automobiles as essential luxury goods for the affluent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HUPP-Y FATS” New $5,000 Electric Coach and Other Magnificent Models are Announced ‘The electric pleasure vehicle, from a mere luxury, has become a practical necessity to the woman of social standing. Constantly in use for all socjal functions, it has come to reflect the personality of the owner almost as much as the gowns she wears. So, naturally, the tendency is continually ¢oward greater luxu nd elegance in appointments, coach work and finish. bit at the com short time as the Hupp-Yeats Electric Coach, with its low ing National Aut urious in its refinements and a : is $5,000. Itis ipage i E the greatest eas: in entering oF fe $5icee.. Ae 1h 98 Saulpage of such exalts Ber 4 “1 : er still, es a car that is the last word in Created art almost aa much aa the brush of t : fords ample room for four persons. tue sculptor. It must be seen to be without dis Drop _There will also be other models at $4,500 . $3,800, $3,000 and batteries je Westinghouse motor is so mounted and geared as jar beyond the ordinary requisites—t doe: not have to give it a thought. The famous Exide Hy terie." and Goodyear long-distance, No-Rim-Cut tires on the Regen ind Patrician models: Exide Ironclad batteries and Motz High ficiency Electric Cushion tires optional oa all other mod No matter what model you buy, you get in the Hupp- rear, perhaps, has m tinction, a class, a safety and a value that no other electric possesses. HUPP CORPORATIO Dhateser With the Hupp’ Motor Car Co. 110 Lycaste Street, Detroit, Michigan KKANCHES: Detroit, Cleveland, Kansas City, adelphia, Buffalo Los Angeles, Boston, Chicago, Deav . Atlanta. — Raa renare SN ow SS ff be | HH Le Mi i ae |