Life, 1911-11-09 · page 39 of 44
Life — November 9, 1911 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising masquerading as editorial content**—a common early 20th-century practice. The Abbott-Detroit car company features a testimonial from "B. G. Arden," a Detroit businessman claiming he's owned seven different cars but found none better than their $1,800 model. The ad emphasizes reliability ("Built for Permanence") and lists technical specifications to convince buyers of quality. The top-left article, "The Stock-Broker Standard," is satirical commentary on Wall Street traders—suggesting they deserve respect for their financial importance, yet their dramatic mood swings (grave when business is good, comedic when it's slow) make them partially ridiculous figures worthy of gentle mockery. The remaining advertisements (Blue-jay corn plasters, Evans' Ale) are typical period product marketing. **The satire operates on class humor**: stockbrokers are simultaneously important and absurd, their emotions outsized. Modern readers might miss how seriously early-1900s audiences took financial professionals' social standing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Stock-Broker Standard S10) “I am thoroughly convinced that I cannot buy a better automo- bile anywhere for $1800 than an Abbott Detroit “44"" seven-passenger, fore-door Touring Car I ought to know, because I have had a new car every year, and the last three have been Abbott- (Continued from page ju to have the grand, careless manner t fits the exponents of the doctrine of Atkins: respect asy-come, 1 he is such a perfected type So, of course, we should respect the perfect stock-broker ; but there in our stock-bro. is bound to be a humorous reserve tion of him, There market for securities is made Exchange and the bro the instruments for making it mnsiderable impor- kers. The in the Stock kers are ir office is of tance in the financial is of high im world, w nits turn, ortance to all the world of business of industry That their nod shall be as good as their word and their word as vl as their Lond is a recognized necessi must live up to it and do. ticulars a high stand And yet the bro in life falls on and they hat involves in certain pa dof yr and integrity , somehow, belong to comedy to gravity. A shadow tion, as it does on the bar beeattse they are so often the in nd anischief keeps, termediaries between sen We do not take either the ployment quite seriously or their em When business is exceptionally gainful with them we re half-enviously grave at the tally of 1912 Art Catalog thir activities and look out for squalls, sent upon request and when their trade is dull for months together we smile, not altoxether with- out sympathy, but with a feeling that the Say Good-By The above is a portion of a statement made by Mr. B. G. Arden, a prominent Detroit business man to whom we delivered one of our 1912 models last month. Mr. Arden is an insurance adjuster—a good judge of values—has driven for eight years, and owned seven different cars, two of them much higher priced than his last one. lic has traveled around the world six t id is thoroughly familiar with motor cars. racment. and the purchase of three Abbott-Detroit cars, can only be the \bbott-Detroit poli “Built for Permanence’”’ Abbott-Detroit **44"" Such a stron ult of one th —the utmost con the To Corns Here’s a little plaster which has ended fifty million corns. It stops the pain in- stantly. It removes the corn in 48 hours. The dot is B& B wax—our invention— that gently loosens the toughest corn. In the meantime you forget it. ‘There’s no pain, no soreness, no discomfort. These results are guaranteed. ; There is nothing else like it. Nothing else commands one-fiftieth the sale. Please find it out. It is dangerous to meddle with a corn. A in the picture is the soft B& B wax. It loosens the corn. B protects the corn, stopping the pain at once. C wraps around the toe. It Is narrowed to be comfortable. Dis rubber adhesive to fasten the plaster on, Blue-jay Corn Plasters Also Blue-jay Bunion Plasters 15c and 25¢ per Package All Druggists Sell and Guarentee Them Sample Mailed Free Bauer & Black, Chicago and New York Makers of Surgical Dressings, etc. (37) ‘Continental Motor; Dual 1¢ & Davis Bullet Electric Hi He Side and Tall 1 body of lights, combination O11 ani ur Lighting Battery: plated trimmings: Horn and Ivereal Demountable Rims: Three speed “Transmission to Dise Clute) o-pedal Con- trol, Clateh and Br Base ‘atilated Fore Seven-Passenger, Fore-door Touring Car, tally Op. eld, Rpeedome rand Auxiliary § $1800 Auxillary Seats, per palt Fore-door Windshie! Fore-door, Demi-Tonneatt, Windshield and Speedo Fore-door Limousine, fully ¢q iy Saab less “Top, quipped, fn Top $1900 $3000 ABBOTT MOTOR COMPANY is always a joke on the foolish scem to and the moths dis- joke is on them, It the brokers when have learned wisdom trust the f But the j. permanent. They do several useful offices besides their chief one of making the security They demonstrate the of riches. Now they sei ey there is and all the is never market. imper- manenc mn to ave all the me »mobiles and some of the yachts, and again, all of a sudden, they g out from under a wreck thankful 10 clothes on their backs are crawl- ape with the Vicissitudes of that sort help to recon cile us to a life that is humbler but less chequered. Nor should we take it hard (Conetu on page 835) 833 Abbott-Detroit 30" 456 to. x 454 in. Four Cylinder Motor; Dual Ignition System with Magneto: Bullet Electric Headlighta, combination Oll and Electric Side and Tall Lamps—Tungsten Lamps, 100 ampere hour Lighting Battery; Hora and Tools: Tires 34 tn. x3 ¢ In., Quick ‘Detachable Demountable Rims; One-Pedal Clutch and Brake Control—aimple, safe and sure; Wheel Base 110 inches; Ventilated Fore-door Bodies. Fore-door Touring Car, fully equipped, less Top, Wind- shield and Speedometer. Fore-door Touring Car, tully equipped, tactuding Top, Windshield and Speedometer, + $1450 Fore-doot Roadster, fully equipped, less Top, Windshield and Speedometer... + $1273 Foreloor Roadster, tally equipped, tnctuding Top, Windshield and Speedometer : Coloatat Coupe, fully equipped... 615 WATERLOO STREET DETROIT, MICHIG! + $1350 < $1375 + $2150 twill do ‘you good no matter when or how you take it. Evans’ Ale | smoothes the way for proper assimilation and good digestion, mollifies the stomach and relaxes tension of brain and body—very nourishing and satisfying. ‘You will know Brewery Bottling by trade- . HUDSON, N.Y, comicbooks.com