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Life, 1911-11-09 · page 12 of 44

Life — November 9, 1911 — page 12: what you’re looking at

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Life — November 9, 1911 — page 12: Life, 1911-11-09

What you’re looking at

This Life magazine article satirizes wealthy divorced women of the 1920s Jazz Age. The cartoon depicts two fashionably dressed women gossiping—likely representing society figures whose divorces generate scandal and newspaper publicity. The article mocks the "Fashion Reform League," which apparently offers services to divorced women, including: weight-loss programs ("ten pounds a week"), employment placement as restaurant or tea-room staff, and custom dressmaking. The satire targets both the idle wealthy women seeking reinvention after divorce and the opportunistic services exploiting them. The tone suggests divorce among the rich was scandalous enough to require "rehabilitation" through work and fashion makeovers. The piece ridicules both the subjects and the commercial industries profiting from their social disgrace.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

"LIFE Is Your Divorce Making Talk? If Not, Call on Life's Fashion Reform Li eague and Make Arrangements for Full Publicity—Winter Styles for Women of Fifty, or Thereabouts—Our Home Dress- makers and Their Refining Influence—No U I’ to the present time comparatively poor people—those who are worth only about a million or so—have re- ceived exactly the same treatment from this League as if they were worth many millions and were able to own their own homes at Newport. But we have decided to do even hetter than this, and shall hereafter provide fashion facili- ties for those who practically have nothing and are even obliged to stay in New York during the entire winter and net go to Palm hat all. FOR THE WOMAN OF FIFTY WHO IS JUST STARTING MER CAKERR WE PROVIDE ESCOKTS—FROM SINTEEN TO TWENTY- SF-WHO LOOK WELL IN A RESTAURANT OK TEA-RGOM, Furthermore, we have put on our pay-roli one er we peominent clergymen, who will denounce from the pulpit anyone who has been divorced and intends to marry again, thus insuring the utmost publicity. We are led te do this by several requests, one of the most pathetic being the lowing Drak Liracur: Being eager to enter the exclusive Newport set I re- cently married again, and as I have money and married a man who, like myself, had already been divorced and pr hibited from getting married again, I naturally thought | would have no trouble. Imagine my disappointment when the whole affair was taken as a matter of course and noth- ing published about it—so that we are just as obscure as we were before. There is not even any object in our vetting Should Be Without One a divorce again, as we beth rather like each other. 1 in- close a million dollars as i retainer. Tf not too late, can't you help me out? Home In response to this demand we have started a clergyman’s relief for those who have been injured by divorce with no publicity. We must warn our friends, however, that it is not always easy to secure the right kind of publicity, di- voree being so common that it requires no little originality ; we hope, however, with the aid of a bishop or so to put this whole matter on a scientific basis. We have also hought a metropolitan newspaper, this being the season of the year when they can usually be picked up at a bargain— although at the present writing there are not many left A YD now we come to the most important question of the year: What shall be done with the woman of fifty? Our banting establishment offers facilities. No rolling on the floor, sawing wood or wearing rubber pajamas. We can reduce your weight at the rate of ten poun® a week. For ladies who are irretrievably fat and are satisfied to remain so we have a number of different modes. Above all, the lady of fifty should remember that she may be just beginning her career, We have records of some of our most prominent custom- ers having been married and divorced any number of times after fifty. We cannot seoare for you a lord or duke, but we can usually provide you with a fair American all the way from sixteen to twenty-one years of age, who looks well in a restaurant or tea-room. unusual OME of our autumn modes for a lady of fifty are a black and white zebra soutane, with chiffon bodice of cream-colored shot silk and a poke of hyena fur, with ornamented peak of solid pink buckskin rising into the air about five feet; these are worn with a Patagonia tunic of Jefferson revers, hanging gracefully to a given point just above the knees. Slippers of angora, with Rocky Mountain heels A “neat but not gaudy ” opera gown is made of old gold metal fish scales, linked with platinum stitches, and with a Florida water crushed strawberry base of chiffon, the whole weighing about four ounces and costing not over four thousand dollars; or, in one of our special hand filagreed pasteboard boxes, delivered by a young lady of eighteen in a taxicab, four thousand five hundred, plus the charge for the cab. If your income is limited and you wish to make your clothes at home from our own exclusive American patterns we will send you help; our plain dress- makers go out for eighteen dollars a day, including meals served in their rooms and breakfast in bed (French coffee), with services of maid to minister to their wants while at work, Our dressmakers are specially trained for the service,