Life, 1911-11-02 · page 56 of 56
Life — November 2, 1911 — page 56: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from *Life* magazine (November 2, 1912). The page showcases the Stoddard-Dayton "Saybrook," a 48-horsepower touring car priced at $2,800. The image displays the vehicle in an elegant garden setting, emphasizing its luxury status. The accompanying text highlights technical specifications: valve-in-head motor, adjustable front seats, quick-detachable tires, double ignition system, and various amenities like electric lamps and gas tank. This represents early automotive advertising targeting wealthy consumers. The garden backdrop and refined presentation suggest this was a premium vehicle. The extensive technical details were typical of car ads from this era, when such specifications were novel selling points to an audience still getting familiar with motorized transportation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Its lines still surpass anything ever produced in motordom. Front seats ad- justable forward and back to meet the various leg-length requirements. Front of body has been widened considerably, allowing ample room for working brake end control levers inside. Valve-in-head motor with cylinders, 4°, by 5. New type of exhaust manifold increases power of motor over previous models almost Tires 36 by 4':; quick detachable, demountable rims; double ignition system, Dayton Motor “Saybrook” . 48 hp: Touring Car + equipped $2,800 . > ; including magneto and two sets of spark wheel-base lamps and combination oil electric side and tail lamps. All tools, ete. (f. 0. b. Dayton) $2,800. Thi equipped as 7- senger Torpedo and 2-pass. Roadster. Catalog of all m ut fon requi Car Company Divison of UNITED STATES MOTOR CO. 7 West 6Ist Street New York comicbooks -com