Life, 1911-11-02 · page 53 of 56
Life — November 2, 1911 — page 53: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward **product advertisement** for Goodyear's newly patented "No-Rim-Cut" tire, appearing in *Life* magazine. The page showcases three claimed innovations: the hookless tire design (which prevents rim-cutting when deflated), an oversized construction (10% larger without extra cost), and a non-skid tread. The diagrams compare the Goodyear tire's flat braided wire construction to traditional "clincher" tires with curved rim flanges. The marketing emphasizes market dominance: Goodyear claims 500% sales growth and 700,000 units sold in two years. This reflects the early automotive boom (pre-1920s), when tire reliability was a major consumer concern and competitive advantage. There is no satire here—merely the era's typical aggressive advertising copy, presenting engineering specifications as revolutionary breakthroughs to convince readers that Goodyear's patents solved critical automobile problems.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
gal by PE No-Rim-Cut Tires—10% Oversize The Tires Which Have Changed the Whole Tire Situation—Now Come With a Double-Thick, Non-Skid Tread HE whole trend of demand in automobile tires has been changed in two No Rim-Cutting The old-type tire, if punctured, could be wrecked ina single block. It could be ruined by rim-cutting if run partly deflated We have exa ed thousands of ruined cline! and 23 per cent. have been ri That has been the tire-user’s greatest. worry, and one of his greatest costs. Tl Rim-Cut tire makes rim- cutting impossible. We have run them flat ina hundred tests, as far as. 20 miles. We have run them partly deflated over great deserts, to get a wider tread. Of all the 700,000 sold sot one has ever rim-cut. The reason lies here: Rim-Cut tires have no hooks on the i TH to the rim. | So your removable rim : S flanges are simply reversed when you wsethem, Instead of curving inward they are set to curve outward. Then ny standard detachable or demounta movable flanges are simply slipped to the opposite sides. , The tires are held on by flat bands of 126 braided wires, vuléanized into the tire base. These wires make the unstretchable, 1 i remove one flange, for nothin stretch the base over the flange can remove it, however, like any quick-detachable tire. . oe years by a patented tire. The old-type tire—the clincher tire—used to dominate the field. Tt was icycle days. That is the hooked-base tire, which holds to the rim by hooking into the rim flanges. Its great trouble is that, when the tire is deflated, the rim flanges cut it— wreck it beyond repair. Then we invented a hookless tire—a tire that can't possibly rim-cut. method of fitting permits us to make it 10% oversize. No-Rim-Cut tire. a . Men found that this tire cut tire bills in two, and the demand came like a flood. This patented tire, in two years, has increased our tire sales by 500 per cent. We have sold to date over 700,000. A to 3,800 tires daily. capa Its We call it the Goodyear And the demand now compels us to bring our $ tire—the most popular tire ever created—now comes, if you wish it, with this ideal Non-Skid tread. The Three Greatest Tire Troubles Our patent lies in these flat braided wires. They form the only way yet invented to make a practical tire of this type. That's why we so nearly control the demand for tires of this new type. No Overloading Tires just rated size are overloaded with ninecarsinten, Theestrasadd- cd—top, glass front, gas tank, etc. —overtax the tires, That is the main cause of blow-outs. The No-Rim-Cut tire—where the rim flanges curve outward—can be made 10 per cent. over the rated size without any misfit to the rim, And we do it without extra charge. ‘That means 10 per cent. more 10 per cent. greater carrying capac i And that, with t {ds 25 per cent. to the hese two features together—No- Rim-Cut and oversize—under ave age conditions cut tire bills in two. Yet these new-type tin more than other standard tires. 1 is why the annual demand is enough to eqitip 100,000 cars. They are sav= ing men millions of dollars. No Skidding ‘or three y equ Skid tread, ars we have worked to es with a p Now we have it—a non- Goodyear No-Rim-Cut Tire Both on the same rim. Ordinary Clincher Tire The removable rim flanges are simply reversed to use the No-Rim-Cut type. No-Rim-Cut Tires With or Without Non-Skid Treads Ended skid tread with which nothing of its kind compares. It isan extra tread, almost as thick as our regular, and we vulcanize it onto our regular tread. It is made of very tough rubber, as impervious to wear as a rubber tread ever can be. Its thickness re- duces the danger of puncture | percent. And it xiv thick road surf The deep-cut bh ‘ou a double- ks grasp the road with countless and angles. They are wide at the base, so the load is spread over as wide a surface as it is with the smooth-«rcad tire. The grooves can’t fill up. This is the most durable, most cfiicient device against skidding that was ever put onto a tire, It forever does away with the need for ruinous chains. It is bound to displace all lesser treads of its kind. The Ideal Tire Think of a tire that cai tire 10 per ¢ with this Non- t rim-cut nt. oversize—a tire kid tread. And the whole construction the final result of our 12 years spent in tire making. Is it any wonder this tire has come to outsell any other tire in existence? Our Tire Book is filled with many facts which tire buyers should know. It will save you a great deal of money. Ask us to mail it to you. THE GOODYEAR TIRE & RUBBER COMPANY, Wayne Street, AKRON, OHIO Branches and Agencies in 103 Principal Cities We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits Main Canadian Office, Toronto, Ont. Canadian Factory, Bowmanville, Ont. comicbooks:com