Life, 1911-11-02 · page 37 of 56
Life — November 2, 1911 — page 37: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a straightforward **advertisement** for Meriden Silver, a silverware manufacturer. The page displays product images including a condiment set, breakfast dish, decorative vase ("La Rochelle"), and a tea service set, all rendered as detailed product illustrations. The accompanying text emphasizes the company's 50+ year reputation for quality craftsmanship and distinctive design. The Meriden Co. (successor to International Silver Co.) advertises two New York showroom locations, promising customers easy browsing of their exclusive silverware collection. This represents early 20th-century luxury goods marketing in *Life* magazine, targeting affluent households furnishing their homes with fine tableware. There is no political content, satire, or hidden meaning—simply commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Breakfast Dish with Hot Water Compartment ONTO ESOP OD: Exclusive and Varied FOR every silver need of the home Meriden Silver is al- ways pre-eminently proper. Its original conception, distinc- tive beauty, masterful work- manship and unusually long wear are features which have made it famous for over fifty years. @ The Meriden Store displays Meriden Silver to best advantage, and provides every means for quiet ease while choosing. The Meriden @. Silversmiths Aaternational Silver Co,, Successor) 49-51 West 34th Street, New York and 68-70 West 35th Street comicbooks.com