Life, 1911-10-26 · page 7 of 50
Life — October 26, 1911 — page 7: what you’re looking at
What you’re looking at
This page mixes satirical content with advertising. The main article, "Monks Win Right to Chartreuse," reports on a U.S. Supreme Court decision protecting a Carthusian monastery's right to produce and sell their secret liqueur recipe against a competing New York company. The monks successfully defended their trademark and exclusive manufacturing rights. The satire lies in the incongruity: religious monks engaged in a legal trademark battle over alcohol production—a mundane commercial dispute resolved at the highest court level. This highlights the absurdity of trademark law protecting even monastic liqueur secrets. The page also features a full-page advertisement for the Ohio Electric automobile, emphasizing luxury and innovation—typical early-1900s automotive marketing unrelated to the satire above.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Poetical Tributes A few testimonials recently received by Lire: With Lire all other passions fly, ‘All others are but vanity. —Southey. j One crowded hour of glorio’ Is worth an age without a name, —Scott. The God who gave us Lire gave us liberty at the same time—Jefferson. Have you found your life distasteful ? My Lire did, and docs, smack sweet. —Browning. H i } ‘MONKS WIN RIGHT _ TO CHARTREUSE Dost thou love Lire? Then do not squander time, for that is the stuff that Lire is made of —Benj, Franklin, United States Supreme Court Favors Carthusian Order in Fight to Protect Secret of Its Liqueur. | By a decision of the United States Supreme Court the Carthusian Monks, who make the celebrated liqueur known as Chartreuse, have won their fight against the Cusenier Company, 2 New York corporation, to prevent the latter yo from using the trade-mark and other indicia ') of the monks’ product in the sale of a similar cordial in this country. The Cusenier Com- pany acts as agent for the French liquidator, Mons. Henri Lecontier, appointed by the French courts to take possession of the prop- of the monks in France under the Asso- ciations act of 1901. Following the forcible removal from their monastery, near Voiron, in the Department of Fy sere, in nee, the monks took their liqueur | @anulacturing secret with them and set up a ‘factory in Tarragona, in Spain, and there have / continued to manufacture the cordial, impor g from France such herbs as were needed r the purpose. The French liquidator, it is alleged, under- /took to make a cordial identical with or closely tesembling the monks’ product. “ In about all substantial details the claims of the monks have been upheld. except that the defendant company not been held in con- tempt. Justice Hughes wrote the decision. The jurisdiction of the Circuit Court was u hel t was also set forth that the monks’ Don-use of the trade-mark did not constitute abandonment and that the French law affect- ing it could not have any extra-territorial efiect as far as this country was concerned, and that the monks have an exclusive right to the use of the word Chartreuse in the sale of aa Gite OHIO ELECTRIC distinctive charm invests the Ohio Electric De Luxe, because of its beautiful and original lines and handsome proportions. It is the last word in electric brougham design. It fillsa long felt de- sire for a luxurious, five-passenger car, with all seats facing forward. Besides being the most beautiful, comfortable and Ohio batteries. Ironclad or Edison batteries at addi- luxurious electric ever shown, it approaches more nearly tional cost. Colors — Ohio. blue, green or maroon. the limit of mechanical and’electrical perfection. nest imported broadcloth or goatskin. Equipped with Ohlo, spectal shafe drive without uipped — $4000 f.0.b. Toledo. universal joints (patented). Dodge magnetic controller ite for beautifully illustrated catalogue showing (patented). 34x4 solid or pneumatic tires. Exide and complete line of the finest electric cars built, The Ohio Electric Car Company, - Dept. C, Toledo, Ohio I love a ballad in print o’ Lire, for ‘Tis not for nothing that we Lair: then I am sure they are true. pursue, speare. It pays our hopes with something still v 's new. Nobody loves Lirx like an old man. —Dryden. Sophocles. Lirz is what our thoughts make it. —Marcus Aurelius. Lire is real, Lire is earne low, All that a man hath would he give for Nothing has such power to broaden his Lirr.—Job, the mind as the ability to investigate systemat ly and truly all that comes Lire a jest, and all things show it, under thy observation in Lr I thought so once, but now I know it. jtheir product in the United States—New York Herald, June 20, 1911. —Gey. —Marcus ¢ on comicbooks.com