Life, 1911-10-26 · page 49 of 50
Life — October 26, 1911 — page 49: what you’re looking at
What you’re looking at
This page is **primarily advertisements** with one small cartoon. The ads promote luxury goods—hand-sewn shoes (Martin & Martin), brandy (Martell's), and dress shirts (Donchester)—reflecting early 20th-century affluent consumer culture. The only cartoon, titled "Youthful Ambitions," shows a young boy with a horse and dog. The caption quotes the child: "I'm going to be a fire engine when I grow up. What are you going to be? I'm going to a masque on a battleship." This appears to be **gentle satire on children's aspirational fantasies**—the boy conflates realistic career ambitions (firefighter) with absurd, fantastical scenarios (becoming a masquerade party on a battleship), mocking the illogical dreams of childhood. The humor relies on the contrast between sensible and nonsensical ambitions. The Martell's brandy ad notably references British royal patronage ("House of Lords," "House Est. 1715"), using heritage and exclusivity to market luxury goods to American readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
plese i] DASSSSSSNSSSSN SSNS SSNS NS SSS NN SENN N ESSN NNSS NT NN J | From George I. to George V. MARTELL’S BRANDY has known but One Quality--- The Best } ‘The Martin ; 4 Owe 3 & Martin Boot- frowe® shops in New York and Chicago are the only retail shops in America selling strictly Hand-Sewed Shoes exclusively. Our fashionable Thomas Cort Hand-Sewed Shoes, for men and women, are made in a shop where Machine-Sewing is absolutely eliminated. Every shoe is cut, lasted and sewed entirely by HAND. Ye furnish with these shocs an intelligent and expert service fiat ig ne natque'ns Oue policy of selling only Hand-Sewed Shoes One expericnce here will convince you that you need not pay and wait for shocs to measure, Bear in mind that we can serve you just as sat in person. And we keep perfect. rec future shoe requirements may be BLUE AND SILVER LABEL Messrs. Martell & Co. have been appointed to supply Brandy to the House of Lords NNSSSSNSSSSNSSSSSNNSNSSSINSS SS SS NSS SS SSSSS SSN NNN: NNNNNSNSNNSNNSNNSNNSNNSNSNSNSNNSS SSNS SS SSSSNSNSNSS HOUSE EST. 1715 Sole Agents: G. S. NICHOLAS & CO, New York ASSSSSSSSS! NNNSSSSSNSNNSNSSS SSN SNL SNNNEN NNSA NANA NNN LENE. ' Oviioranscnar, The TYONCHESTER These men are equally well dressed—equally refined in appearance. ‘The difference is that | . . lone has a bulging bosom shirt, and the other wears the DONCHESTER, the Cluctt Dress YOUTHFUL AMBITIONS Wy coset ee cash weaie Shirt that will not bulge. $72 ran $3 Ur WHAT aKE yo ss a i Send for Donchester booklet Var GOING + | | 483 River Street, Troy, N.Y. ES THE WILLIAMS PRINTING COMPANY NEW YORK comicbooks.com