Life, 1911-10-26 · page 47 of 50
Life — October 26, 1911 — page 47: what you’re looking at
What you’re looking at
This page combines **satirical poetry** with **product advertising**. **"The Bard's Anathema"** (left column) is a mock-serious poem cursing writers and critics who don't advertise or get published. It uses archaic language ("May you...") to humorously condemn poets and literary figures to various indignities—poor reviews, obscurity, rejection. The satire targets the pretension of serious literature and the publishing world's gatekeeping. **The Schlitz Beer advertisement** dominates the right side, using scientific claims (brown bottles protect from light decay, water from 1,400 feet underground, white-wood filtration) to market beer as pure and health-conscious. This reflects early 20th-century advertising that emphasized industrial processing as quality assurance. **Lower sections feature:** - A Philip Morris tobacco ad with similar pseudo-scientific messaging - A brief anecdote about an Irish judge ("Polite") who habitually begs pardon—gentle social satire about manners and legal proceedings The page exemplifies *Life* magazine's blend of satirical humor targeting cultural institutions alongside contemporary advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
turned. — Th Sor |) wee Brown Bottle You spurn thei The decency to send ‘em back; . Taeguverclite tact tndcea ty XS SM WA Light starts decay even in pure beer. This solemn combination heed. May you, in some post-mortem sphere, 3 WSs y y : : ? tection against light. Commi All sorts of most elie 4 ae) NY) | \ The brown bottle protects , : Y Schlitz purity from the brewery and forlorn; 4 _ — to your glass. and “dawn? May you toil Inte and rise betimes, Our barley is selected every porn have in sore Don’t say by one of the partners in hy the score our business. “ ” a Beer ! We go to Bohemia for come back from every place om, till you lack the hops. jostman in the face. Say . The water is brought fest Bate drones Bint ee from rock 1,400 feet under Oo a rosier tint, And one I ewe lamb reaches print, ground. May some sub-editorial wit Not only is Schlitz beer ked away at it filtered through white wood pulp, but even the air in which it is cooled is filtered. It is aged for months in glass enameled tanks. It cannot cause biliousness. It will not ferment in your stomach. If you knew what we know about beer, you would say, “Schlitz—Schlitz in Brown Bottles.” Order a case from your dealer today. See that crown or cork is branded “Schlitz.” : aa The Beer Sacveees That Made Milwaukee Famous river water still water, You pay more for PHILIP MORRIS . . 2 | And even then your chance of Fame Polite English Mixture and Cut Plug Tee Tose because 0. turning’ shame!— A earned tei jeaces among other See ee Le ot They" haven! let yoursigniyour names peculiarities, has a habit of begging bacco perfection. Th ili is pardon on every occasion. On his cir- ‘uncertaiaty—the tobacco therealter O Claudius, in some future state, cuit a short since; his favorite ex: a ohesrperedl eet May this be your appalling . pression was employed in a singular Uf poet deiler does:eck For you may all these horrors wait, manner. At the close of the assize, as stock these | tobe he was about to leave the bench, the fre wh ef set Because, when luckless bards attack, officer of the court reminded him that 2oz.tin of either brand. fil eee You spurn their screeds, and even lack he had not passed sentence of death on The decency to send ‘em back! one of the crimina he had intended. —Lucio, in the Manchester Guardian, “Dear n said his lordshi, beg kis pardon—bring comicbooks.com