Life — October 26, 1911 — page 37: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A Book That Fully Explains Why We Can Build a 30-Horsepower 5-Passenger Fore-door Touring Car to Sell for $900. Write for a Copy. T is utterly impossible for anyone to realize the economical manufacturing strength of the Overland organization without a clear idea of its enormous manufacturing facjlities. To the average man an automo- bile factory is merely a factory—a place where cars are made. Yet there is the greatest difference in the world. On one hand you have a plant, which, on account of its great production, can make and sell its car for far less than the other fac- tory. And on the other hand you might have a very small factory, which, while it produces a good car, has a very small capacity, and its car for car production costs are considerably higher than those of the larger plant. That is why you find one manufacturer selling his 30-horsepower touring car for $1250 while we market that type of machine for $900. G, We have just published a very thorough book which explains in a clear, definite and readable manner the difference in automobile plants. And the point of this whole book is to prove the economical manufacturing ability of the Overland plants—to prove its strength by showing and ex- plaining to you the interit d exterior of the greatest automobile plant in the world, The book is free and we want you to have one. Ii interesting and full of information, G, Above all it gives yo ‘lear understanding of economics in the production of automobiles in great quantitics, and we believe it proves why no other manufacturer in the business can produce the car described below and sell it at our price without losing money. To realize this you have but to compare this automobile with any other similar car on the market. Take the entire list of specifications and see if you can duplicate this car for less than $1250. Our Model 59 is the most progressive step the industry has ever witnessed and it means a great deal to the motor buyers of America. G. A line to us will bring you this new Overland book. It explains what we are and what we have got and why other cars of similar size and rating are from twenty to forty per cent. higher in price. Write and ask for book D2y, The Willys-Overland Company, Toledo, Ohio Model 59-T 5-Passenger Fore-door Touring Car, $900 Wheel base 106 inches; motor 41414; horsepower 30; Splitdort magneto; transmission eelective, three speeds and reverse; F.& S. ball bearings; tires 32x D., 3011 lamps, 2gaslamps and generator. Complete set of tools. comicbooks.com