Life, 1911-10-19 · page 2 of 48
Life — October 19, 1911 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It features a full-page ad for the Waverley Electric Limousine-Five automobile, manufactured by The Waverley Company of Indianapolis, Indiana. The advertisement emphasizes the car's "full view ahead" feature—showing a drawing of the vehicle with passengers visible through windows, approaching a castle-like gate. Two dogs are depicted in the foreground. The marketing copy highlights that this enclosed electric car offers "a wholly unobstructed view through the front window," emphasizing safety and the driver's full command of the road. This represents early automotive advertising aimed at wealthy buyers, showcasing electric vehicles (which were popular luxury items before gasoline engines dominated). The castle imagery suggests elegance and status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Wholly Unobstructed View through the front he dei us « Ai first enclosed electric car in which ho occupants sit in front of the driver. “The safety an of the driver's full comand of the the yh-fare ie obvious, The Silent Waverley Electric Limousine- eivels “Full View Ahead” The Limousine-Five has luxuriously uy ancad—the car for the family for th The Waverley Company Factory and Home Office: 129 South East Street, Indianapolis, Indiana, U.S. A. comicbooks.com