Life, 1911-10-12 · page 3 of 48
Life — October 12, 1911 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a straightforward automobile advertisement from *Life* magazine. The page advertises the 1912 Locomotive "Six," a seven-passenger touring car manufactured by the Locomobile Company of America (based in Bridgeport, Connecticut). The advertisement includes a photograph of the vehicle with passengers and emphasizes its mechanical superiority and comfort features, particularly its "Ten Inch Upholstery." The ad's marketing pitch targets affluent buyers, claiming the car needs no expert endorsement to prove its comfort and that it handles rough roads without requiring special driving accommodation. The company had multiple U.S. locations (New York, Chicago, Boston, Philadelphia, Washington, San Francisco, Oakland). This reflects early 1910s automotive marketing to wealthy consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE 1912 SIX CYLINDER LOCOMOBILE SEVEN PASSENGER TOURING CAR Ask any motor expert which car stands the best mechanically. You need no expert, however, to determine which is the most com- 1 ' fortable car. A ride in the 1912 Locomobile “Six” will settle that. | The comfort of the Ten Inch Upholstery is a revelation,—even to those |, who thought their cars were the last wordinluxury. It eliminates fatigue | | from the longest tour. You need not avoid rough roads,—your chauf- | feur does not have to slow up for cross-walks and car tracks to favor you | orthe machine. The popularity of the 1912 Locomobile “Six” testifies | | to its superior comfort. NewYork The Locomobile Company washington Soe of America San Francisco Philedelphia BRIDGEPORT, CONN. Oakland comicbooks.com