Life — October 12, 1911 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a cartoon or satire page** — it's a straightforward automobile advertisement from *Life* magazine. The page advertises the 1912 Locomotive "Six," a seven-passenger touring car manufactured by the Locomobile Company of America (based in Bridgeport, Connecticut). The advertisement includes a photograph of the vehicle with passengers and emphasizes its mechanical superiority and comfort features, particularly its "Ten Inch Upholstery." The ad's marketing pitch targets affluent buyers, claiming the car needs no expert endorsement to prove its comfort and that it handles rough roads without requiring special driving accommodation. The company had multiple U.S. locations (New York, Chicago, Boston, Philadelphia, Washington, San Francisco, Oakland). This reflects early 1910s automotive marketing to wealthy consumers.