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Life, 1911-10-05 · page 47 of 50

Life — October 5, 1911 — page 47: what you’re looking at

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Life — October 5, 1911 — page 47: Life, 1911-10-05

What you’re looking at

This page from *Life* magazine is primarily **advertising**, not satire. The dominant content is a full-page advertisement for **Pabst Extract**, a malt tonic marketed as a medicinal recovery drink. The small illustration at the top depicts a social/business scene—men in early 20th-century dress discussing finances—but serves mainly as narrative context for the adjacent advertorial testimonial about "Miss Smith's" rapid recovery from illness, which transitions into the Pabst pitch. The advertisement exploits a common historical practice: marketing alcohol-based tonics as legitimate medicine. The U.S. government classified Pabst Extract as "medicine, not an alcoholic beverage," a legal loophole allowing alcohol sales during periods of temperance concern. The ad emphasizes medical benefits—building strength, aiding convalescence, promoting sleep—while the small cocktail advertisement for Club Cocktails appears separately. There is **no political satire visible here**. This reflects early 20th-century commercial practices where patent medicines and tonics freely claimed therapeutic properties now considered fraudulent.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

t talked, holding a small pad in his hand and a battered looking blunt pencil, with which he de an oc jonal memoran- dum. In reality he was adding up mil- lions. The object of the meeting was quite simple. It was to discover the amount of available cash, and, of course, they ill had to be there. If A, for example, stated that he could raise ten millions, it might be with the belief that he could borrow five millions from B, But with all the letters of the big financial alpha~ t on the spot, it was comparatively add up the actual amount of cash—and that, above all gs, was what the country needed to | know. I It scemed like a quiet, social gather | ing; men laughed softly and joked with ach other under their breaths; they xreeted cach other as men do in a club ted idle gossip. But out in great cities, groups of business men were ing before bulletin boards, | Se Resucet Hewes ale # | How well Miss Smith looks! lnever saw anyone Napoleon of Finance. He was also a Meternich a Hannibal and an Augustus brace up so quickly. Bs but. cm few weeks isiate ices ia ugaiaeenn ts Sle was sertously ill. Wer recovery certainly | sidered; and as his great plan, covering bas been rapid.” years to come, was slowly brought out, the hours sped on. Midnight came. At | Convalescence—that vital period in illness after the crisis has been passed, and com- one o'clock the stenographers were ad- plete recovery not absolutely assured, is fraught with great danger of relapse. The erap ‘ patient’s condition demands a highly nourishing, easily assimilated liquid food like mitted to prepare the statement for the ) press; and just before this there was the impressive moment where Craigstone, leaning his elbow on the ta moking x | his tenth s ing down the ‘ The Best Tonic double lin Well, gentlemen, it is understood Nature's greatest aid in restoring the convalescent to normal health and strength. It supplies the very elements needed to build up the wasted tissues, revitalize the blood, =— - , bring the roses back to faded cheeks and hasten the patient on the road to complete recovery. The rich extract of pure malt supplies the strengthening food while the piquant, spicy flavor of hops coaxes the appetite and supplies the needed tonic. By soothing the nerves it insures sweet, refreshing slzep and makes quick recovery doubly assured. Pabst Extract is The “Best” Tonic to build up the cent and the nervous wreck—to prepare for happy, overworked, strengthen the weak, overcome insomnia, heathy motherhood and give vigor to the aged. Your 7 relieve dyspepsia—to help the anaemic, the convales- physician will recommend it. Warning ‘The United States Government specifically classifies Pabst Extract ff Cheap imitations are as anarticle of medicine—not an alcoholic beverage. ‘tl Imes substituted when Pabst ow ‘Tumactiealled jer, Borus ORDER A DOZEN FROM YOUR DRUGGIST Eb sige sepeptanye INSIS£ UPON IT BEING “PABST” The finest cocktail in et tan ernal Pal Library Slip, good for books and magazines, with each bottle. 5 : parity strenethand ¢ fio Limi Fi booklet, “Health D: lls ALL use id benefits of the world—less the $1000 Reward | Pabsebairaci. Wructoritma postalvilides sv EX trouble of preparingit. for euldence completing ange Se ti called for, deliberately and tthe bnewwledge of his tomer, supplies am article ether than Pabst Extract. PABST EXTRACT @ DEPE 6: Mitvaunce Ws a | Accept no substitute. Martini (gin base) and Man. hattan (whiskey base) are the most popular. At all good dealers In the same voice, forty years before he had waited until his chief had de- he had once addressed a baseball minc ed, and he now walked down the | of which he was captain, before a critical gteat hall to the front steps, on his way | xame to the railroad station, It was understood by all, and the As he put his hand on the door knob xreat news spread out over the country: to open it, a tall form stood beside him the reporters dashed cityward, writing as and an arm was thrown { rly they went, and the huge automobiles, around his shoulder. It was Craigstone boy. Don't . ing their money-freight, made clouds “Don't be in a hurry, am: : of dust along the hedge-bordered roads you want to see.Helen? She has been After all, Trayne had not been needed. waiting for you.” ; G.F. HEUBLEIN & BRO., Sole Props, Dispirited, worn out with the night, _ Trayne, petrified, turned and looked | RRR ee RNR FS SES EST TSE | 33 comicbooks.com