Life — October 5, 1911 — page 20: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

568 LAMBA. Are You Getting a Divorce? Before Appearing in Court, Be Sure and Consult the Fashion Reform League—Proved to Be the Most Im- * portant Institution in the Country—What to Do If You Are the Hostess at a House Party “ DIVORCE FROCK ONE OF IHL LATEST COURT DESIGNS UT of nearly one hundred and fifty members of Lire’s Fashion Reform League who have had to ap- pear in court, one hundred and forty have won their suits because they were properly gowned in accordan with our latest court designs. Thus we have established another claim to the affection and respect of the Amer- ican people. A recent costume of ours, worn by a young lady who was obliged to ap- pear in court, consisted of a shrimp pink étamine, with a white satin over- garment unlined and trimmed with Egyptian scarabs, mosquito net hose made of raw silk, white plush slip- pers with heels en rampant, a_nile- ureen willow plume, with a cherry tree effect in rear. The judge granted the decree at once and assigned forty thousand a year alimony. We make only special court designs to order, and before doing so it will be neces- y to give us a history of the case and the name of the judge. This league is founded on basic principles and we regret that there should have gone out an impression that we are not serious in our inten- tons, Any attempt to make light of us or to minimize our influence by referring to us ina slighting manner will be met by proper measures at once. What we are accomplishing in this country is more important than the work the Government is doing. It is more important than any other indus- try. It reaches out and envelopes everything. Our millinery department is the life of the gun trade, and the metal work we use in the way of trimming has a tremendous bearing upon the iron and steel industry. If anyone doubts this, let him examine the figures. When we introduced the so-called harem skirt, the scantiness in cloth almost ruined some of the merchants who dealt in fabrics that had hitherto been used for suits. We could only make it up to them in other ways, one of which was by increasing the length of men’s pajamas. Our designs for shoes and slippers have materially altered the course of the leather trade—in fact, there is no industry that we do not practically control. The pessimists told us that if the women became absorbed in the suffra- gette movement this would result in a great loss of trade; we immediately started designs for suffragists, with the result that they are now conceded to be the most handsomely gowned wom- en in the country. One of our latest stump-speaking gowns is composed of a directoire paneled effect, with cloth of gold, which falls gracefully just below the knees, and a Continental cocked hat four feet high, trimmed with ostrich plumes and _hot-house cucumbers. No one can resist it. Some of our fundamental principles are: To Oricinate Fasnions 1x Tus Country. Our motto: “ America for the Americans.” Constantty To Surprise THE M ‘he moment they get used to a thing, then it is time to change it. This keeps money in circulation. To Prove THAT FasHion is THE Most Isrortant THING IN| THE Woktp. Why? Because the only ob- ject any man has to make a living is to keep his wife and daughters. in clothes. In doing this he perfects his own character, becomes able and un- selfish. That is why we have so many able men who are running for the Presidency. To Portray ny Fasuions THE Great Wortv Movements. You can tell in advance what is coming next, Just by walking down Fifth avenue and looking at all the sixteen-year- olds, To Devetor tHe Ricut Kixp or Akt Instinct, Wiicn Stops at Notn- inc. When it is considered that all women are alike, and that by our scien- tific treatment of this great problem we are able to make them all different, our importance will be vaguely under- stood. To join the league it is only neces- sary to subscribe to the Constitution of the United States and send us one thousand dollars in advance. No mat- ter where you are, you are eligible. We shall treat our Canadian friends with an equal consideration. This is one broad land. We expect to buy enough Canadian products to offset our absurdly low entrance fee. Our immense plant in Lire Park (formerly Central) is now teeming with the most intense activity. In our foreign nobleman department we are making alliances daily. In our non- veau riche establishment we teach everything, from how to spend a week end to building a ten-million-dol- lar country home on the top of a hill. Our banting parlors are the most popular in the country. We guarantee a loss of five pounds a week and no rolling on the floor or dieting. Some of our late summer designs a comicbooks.co