Life, 1911-09-28 · page 8 of 42
Life — September 28, 1911 — page 8: what you’re looking at
What you’re looking at
This is an advertisement for Packard Motor Car Company of Detroit, not satirical content. It explains the company's pricing structure for bulk truck orders. The ad announces a "sliding scale" discount system: single truck orders maintain list prices ($3,400 for 3-ton chassis, $2,800 for 1½-ton), but quantity purchases receive progressive price reductions calculated by multiplying the number of trucks ordered by .015. The example shows ten 3-ton chassis at $34,000 total, with a $10 reduction per truck, yielding $3,349 each. The system applies uniformly to orders of 2-50 trucks (the maximum discount threshold). Notably, the reductions apply to chassis only, not body prices, which remain fixed regardless of order size.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CAT Fixed Prices on Quantity Orders for Packard Trucks HAT those who buy Packard trucks in quantity lots may be given the benefit of the reduced cost of selling and that all buyers may have absolutely the same proportionate benefit, we have fixed a sliding scale of prices upon the following basis: Orders for single trucks will be filled only at the regular list prices: $3400 for the 3-ton chassis and $2800 for the 114-ton chassis. Orders for several trucks to be delivered and paid for at the same time will entitle the purchaser to a percentage reduction in price equivalent to the number of ordered trucks multiplied by the constant .0015. Thus, on an order for 10 three-ton truck chassis, the price would be calculated as follows: Ten chassis at $3400. + $34,000 Percentage reduction equals number of chassis (10), multiplied by constant “0018, which ie 015. 1.5 per cent of total list price ($34,000) equals . 510 Net price of the ten chassis. * % * * . + $33,490 Net price of each of the ten chassis . . 3 . . 3,349 When a number of trucks are ordered for delivery in installments within a specified period, the reduction allowed upon the successive installments will be cumulative, so that at the completion of the entire order the purchaser will have received upon all trucks a maximum reduction the same as on a unit order for an equal number of trucks. This system applies uniformly in establishing the prices for all orders of from two to fifty trucks, the latter number being the point of maximum reduction. The quantity prices apply to chassis only. Body list prices are net regardless of the number ordered. Packard Motor Car Company, Detroit 54 comicbook eum i)