Life, 1911-09-28 · page 6 of 42
Life — September 28, 1911 — page 6: what you’re looking at
What you’re looking at
This page is primarily **promotional and advertising content** for Life magazine itself, not political satire. The main illustration shows a figure at a desk, likely representing a Life editor or publisher, announcing the magazine's expansion into **color printing**. The text announces Life's "first center page cartoon in color" by Orson Lowell titled "Another Mystery Unravelled," positioning this as a major milestone. The small cartoon on the right ("Obey that impulse") appears to be a subscription pitch—encouraging readers to subscribe. The left column promotes an upcoming **Boston-themed issue** (October) as a special intellectual endeavor, emphasizing the magazine's cultural importance. This is essentially a **house advertisement**, celebrating Life's technological and editorial advances while encouraging subscriptions at $5 annually.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
That Boston Number Is coming in October. In intellectual astuteness and transcendent perspicacity it is unequalled in the an- nals of contemporary liter- ature. It will be on all news- stands—ten cents a copy— on the seventeenth day of October (Tuesday). Boston papers please copy. This number, by the way, is not an exclusive local product. Inasmuch as Boston has insinuated its atmosphere into every re- mote hamlet of the coun- try, so this number—— But a word to the wise is sufficient. Subscription Canadian Foreign . Now We're Off! Next week LIFE publishes its first center page cartoon in colors. The drawing is by Orson Lowell, and is entitled, “Another Mys- tery Unravelled.” This is only the beginning. That new era we mentioned the other day is all ready for business. What the’ colored covers have done for the outside of LIFE, the colored pictures will do for the inside. It’s the final touch—until next time. Last week we advised you not to subscribe— just then. But now is the right‘time. It’s the logical beginning of the year. You don’t want to miss having your file of LIFE start with the first colored ingide picture. It will be followed by’ others at; intervals, and in order not to miss a single copy, you should become a regular yearly subscriber. You know that for five dollars, LIFE repre- sents the best intelléctual ‘asset you could possibly have. We are sparing no expense to get out the most artistic paper in the world. It’s cheaper for what you get than anything else. When you are cheerful, you are successful. Insure yourself for twelve months. Enclosed find One Dollar (Canadian $1.13; Foreign $1.26). Send LiFe for three months to Open only to new subscribers; no subscription renewed at this rate. This offer is net. LIFE, 17 W. 31 Street, New York