Life, 1911-09-28 · page 42 of 42

Life — September 28, 1911 — page 42: what you’re looking at

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Life — September 28, 1911 — page 42: Life, 1911-09-28

What you’re looking at

This is a **cigarette advertisement**, not political satire. The page promotes Pall Mall Famous Cigarettes, positioning them as a premium British product. The top features a royal coat of arms (lion and unicorn with crown), associating the cigarettes with British monarchy and prestige. The text emphasizes their status: "A Shilling in London / A Quarter Here" highlights their expensive positioning in both markets, while "H.I.M. The King's Size, for Banquet, Club or Dinner" suggests the product is appropriate for elite social occasions and implicitly endorsed by royalty ("H.I.M." = His Imperial Majesty). The lower left displays a Pall Mall cigarette package. This advertisement targets affluent American readers by leveraging British royal imagery and exclusivity as marketing tools.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

PALL MALL _ FAMOUS CIGARETTES A ShillinginLondon A Quarter Here TheKings Size, for Banquet Club or Dinner ‘ September 28, 1911 | — OO a ga comicbooks.com