Life, 1911-09-28 · page 2 of 42
Life — September 28, 1911 — page 2: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satirical content**—it's a straightforward automobile advertisement. The Rambler "Cross Country" model from The Thomas B. Jeffery Company is being marketed as a 1912 vehicle priced at $1650. The ad emphasizes features appealing to early automotive buyers: 98 horsepower, five-passenger capacity, spacious interior (27-30 inches of legroom), English Purple Lake finish, and advanced engineering details like the "Rambler ejector manifold." The descriptive language—"It runs like a spirited horse"—reflects period marketing rhetoric comparing cars to horses, the technology they replaced. The ad also promotes *The Rambler Magazine*, a company publication for owners. This represents standard early-1900s automotive advertising rather than political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pataiched every Thre, Copyright ia Lngland and th Vive Dollars, Fowsestions, 1912 Thirty-eight H. P. Models Cross Country, 5 pass - Stas0 Suburban, 4 pass 1030 Roadster, @ pass. |. 2 1600 ad 2500 2750 T’S 38 horse-power, five-passenger, with 120-inch wheel base and 36x4-inch wheels and tires, It’s long, it’s low, it’s roomy. Low with drop frame—long, with front axle set forward and straight line torpedo body. Roomy, with 27 inches from front seat to dash and 30 inches from seat to seatin tonneau. No outside door latches. Enclosed ven- tilated front and hooded dash, f exceeding beauty, finished in English Purple Lake—it’s a rare shade of deep maroon—trimmed in nickel. Radiator to conform to bod lines, high and distinctive in appearance. Jers with sweeping grace, Power- ful b Rambler ejector manifold, a simple aid to power—it makes the engine hustle, In the ordinary engine every charge is of four parts cas, ‘The ejector manifold removes the fifth onsumes five Result—power increased 25 per cent. To drive this Tt runs likea spirited horse. You ch the throttle away. It'stheRambler Cross Count arerfor 1912. every exp pment, Rosch magneto, orlite tank, Black an complete tite kit, ‘Top, with eavelope, 840 table Wheel lex tire, with Ueacketewud fouls, 83 The Rambler Magazine is ready. Send for it The Thomas B. Jeffery Company Main Office and Factory, Kenosha, Wisconsin Branches: Boston, Chicago, Cleveland, Milwaukee, New York, San 1912 ifty H. P. Models pase + #3350 comicbook Meum