Life, 1911-09-21 · page 51 of 52
Life — September 21, 1911 — page 51: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine's third year of publication (early 1900s). The page promotes Hupmobile vehicles, a now-defunct American car brand. The ad emphasizes the brand's success and reliability: the Hupmobile is in its third year of production with "unabated demand," having moved from "sensational novelty" to "firmly fixed" market position. The manufacturer highlights customer loyalty among practical buyers and boasts factory production running day and night to meet orders. Notable claims include that an enclosed Hupmobile Coupe successfully traveled 500+ miles from Chicago to Minneapolis, and a physician drove one home from the Detroit factory—countering the prevailing assumption that enclosed cars were impractical for long distances. Three models are shown with prices ($750–$1,100 F.O.B. Detroit) and detailed specifications. The "Guaranteed for Life" slogan emphasizes durability and customer confidence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- [ts third year—and Hupmobile unab demand RUNABOUT—$750 F. O. B. Detroit Equipment includes top, windshield, gas lamps and generator, three ofl lamps, tools and horn. All P, 4-cylinder motor, sliding gear sch magneto. TOURING CAR Fully Equipped F.0.B. GUARANTEED FOR LIFE $90 Detroit Tt has gone on being better and better until now Stoo added in improvements and almost as much on in itisas extraordinary acaras it was three RUNABOUT Fully Equipped Detroit Now, in its third year models and new prices amid a bewildering distraction of new with more than the Hupmobile is bought ats eagerly as it was in its first: scason, Then it was a sensational novelty unheard of, Today its place is firmly fixed. Its hold has grown stronger and stronger upon those level-headed buyers who always ask and always get the most for their money. acar unheard of ata price equipment At this time we wish to call attention particularly to the Hup- mobile Coupe which has aptly been termed a “baby grand limousine.” Hupmobile demand has b steady and consistent through two scasons and well into its third. Public confidence was gained at the outset, and hes been held through the keeping of faith and the giving of generous It has gone a long way toward displacing the old idea that an enclosed car is restricted to town use. It was only recently that three residents of Elgin, HL, toured in a Hupmobile Coupe, from Chicago to Minneapolis, via Man- kato, Minn.—more than 500 miles—without trouble of any sort and showing an avcrage of 25 miles per gallon of gaso- line over country roads and. hi ast. November a phy sician of Hammond, Ind., drove his coupe home from the factory in Detroit. value. For weeks our factory has been under the supreme test of work- ing day and night in order to produce cars rapidly enough e with the volume of orders. cupies this unique position because it has been and true to the people. Se to Leep pi The Hupmobi ruc to itsel Hupp Motor Car Company, 1231 Jefferson Avenue, Detroit, Mich. Coupe —$1100 F. 0. B. Detroit, with five electric lamps outside, dome light, folding dash seat for third passenger, shock ab- sorbers in front, SEA 8! -inch rear tires. Touring Car—$900 F. O. B. Detroit. with same equipment as Runabout, shock ab- sorbers in front, 31x 3! -ineh’ rear tires. Forpedo—-$850 F. O. B. Detroit. with ial torpedo top and windshield and fF equipment sume as Runalout WILLIAMS PRINTING COMPANY, NEW YORK comicbooks.com