Life — September 21, 1911 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Something New in Cover Designs Efficiency at the least expense of energy is just now such a popular topic that we have no hesitation about offering a contribution of our own, however slight. In brief, we propose to simplify the manufacture of a cer- tain variety of magazine covers, which might be described as the Kissing Group. To follow our selection of ideas which have stood the test of time will simplify the mental processes of prospective customers as well as lighten the work of editors, artists and models. At a rough estimate we should say that our code of the Tried and True might reduce the expenses of New York City’s magazines as much as $33,333.33 a month, and there is another magazine which is printed in Philadelphia. A. single glance at one of our Kissing Covers will suffice to tell the customer just what month's issue he is about to buy. The picture is as reliable as a_ telegraphically-regu- lated clock. The same type of femi- nine face and the same handsome male, always with heads close together, are to appear in every drawing; and if you see them kissing under an um- brella you infallibly know that they adorn the April Number. Here ap- pended is our working outline: Jaxvary: Kissing on the hall stairs, while the clock marks time at one min- ute to twelve. Fepruary: Kissing in the postoffice —"Sealing a Message to His Valen- tine.” HERE is an ob- vious advantage in placing orders early for fall and winter clothes. Later the choicest! Willis woolens may, have been sold. TECHNICAL SERVICE yor THOMAS WNERS Confidence The success of the present Thomas organization rests upon the confidence of the public in its preduct, its methcds and its business integrity. With a full realization of this fect the Thomas Executives place themselves squarely cn record as exponents in the broadest sense of “The Square Deal” Two Chassis 134-inch and 126.inch Wheel Base Four styles of Open Bodies — Seven-Passenger Touring Car Five-Passenger Phaeton Four- Passenger Surrey Two-Passenger Runabout Price $4,000 for each type enctpilted bedi ase bail for both chasis and full details ae given in out etalogxe—"'The Story of . whi twas your tewet. E, R, Thomas Motor Car Company, Dept. G, Buffalo THOMAS DECLARATIONS (No.1) We assert that the 1912 Thomas “Six-Forty” has the most powerful and effectice brakes of any car of its weight and class, insuring the ulmost safety lo passengers. Marcu: Kissing what the wind blew into his arms—“It’s an Il] Wind . Apriv: Kissing under an umbrella, now saying fond good-bys. names and drawing hearts in the sand. Sertemper: Still on the beach, but W.P.Wittis & C2 New Yore IMPORTERS Imported fabrice bearing the Willis mark are to be had only of Custom Tailore—Never in Ready-made Clothing. rain dripping down his coat collar. May: Sweet girl graduate’s first lesson in love. (Smack!) Juxe: Bride on lover's arm—“ An- other Commencement Exercise.” Juty: In a canoe, her hand trailing im the water; decorative border of bunches of firecrackers. Aucust: On the beach, writing 9 Ocroner: She sees her lover's face in the mirror (and kisses it). November: She manages to argue him into a dress suit and he takes her to the opera. Decemner: Hugging in front of a wood fire; decorative border of holly leaves and children’s stockings. Charles Phelps Cushing. comicbooks.com