Life, 1911-09-21 · page 42 of 52
Life — September 21, 1911 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four commercial advertisements typical of early 20th-century publications: 1. **Franklin Simon & Co.** promotes a fall/winter fashion catalog for women's, men's, and children's clothing. 2. **McCallum Silk Hosiery** markets women's stockings, emphasizing durability and quality at moderate prices—appealing to middle-class women's desire for both economy and refinement. 3. **Belle Mead Sweets** advertises chocolates and bon bons as appropriate gifts for entertaining guests, positioning candy as a marker of refined hospitality. 4. **The cartoon** (bottom right) shows a humorous family dinner scene where a boy named Willie requests a large piece of pie despite claiming he's "not so awful big," suggesting the pie portion seems disproportionately large even for someone his size—a gentle joke about appetite and portion sizes. The page reflects consumer culture priorities: fashion, grooming, hospitality, and domestic humor—not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Franklin Simon & Co. FIFTH AVENUE Fall and Winter Style Book “CORRECT DRESS” NOW READY [PEestTEATING the newest and most exclusive models of Women’s, Misses’, Girls’, Young Men's, Boys’ and Infants’, ready to wear apparel at popular prices. Mailed prepaid out of town upon application. «Address Dept. “N”’ Fifth Ave., 37th and 38th Sts., New York AE Callum Silk Hosiery — HE well-dressed woman demands durability and economy in /~ her silk hosiery just as well as A richness and distinction, The interesting booklet, “Through My Lady's Ring,” tells you how to buy the finest quality of silk hosiery at moderate prices—tells you why McCallum Silk Hosiery wears as well as lisle, It's correct for every season and occasion, $1, $1.50, $2 Matched mending silk ina guarantee envelope with every pair, “Through My Lady’s Ring” is yours for the asking McCALLUM HOSIERY CO. Northampton, Massachusetts, Offer the Best to Your Guests if you would show them the finest hospitality. Refinement and cultivated discernment are always suggested where Belle Mead Sweets Chocolates and Bon Bons are served. They are delicious and the leaders in purity. Chocolates enriched with creamy centers that melt in your mouth—or with centers of luscious fruits and tempting nut kernels, untainted by glucose or artificial coloring matters—the kind of goodness that's always in- viting. Made in the Cleanest Candy Kitchen in the World Sold in sealed boxes, 80c, $1.00, $1.25, $1.50, ioe 00, $2.50at tho better drugstores. Belle Mead Sweets Willie: couRst, MOTHER, T AREN'T $0 AWFUL BIG, BLT 'f SEEMS T’ ME I'M SORT ©’ BIGGISM FoR A Precr. O° PIF TITAT’S AS SMALLISIE AS THAT. comicbook Meum