Life — September 21, 1911 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not political satire. It features a 1912 Locomobile Six "48" touring car, showing six passengers enjoying a ride past a large estate house. The marketing pitch emphasizes comfort: "Ten Inches of Upholstery" with the slogan "Easiest car I ever rode in." This appeals to early automotive consumers prioritizing luxury and smoothness. The illustration depicts affluent Americans—likely the target demographic—demonstrating the car's spacious interior and passenger capacity. The Locomobile Company of America, based in Bridgeport, Connecticut, was a maker of high-end automobiles. **This is commercial promotion, not editorial commentary.** It reflects early 1910s consumer culture and the automobile's status as a luxury good for the wealthy.