Life — September 14, 1911 — page 45: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Se LEFEs The One Advanced Car in Thzee Years a er oe wee = C22ziii Sy) | le cx d Vio (las 7A \ b es es la sheers ESB: } a, eee Four Models—$1600 Each The HUDSON ** is furnished in four models : A Touring Car, a Torpedo, a Torpedo Roadster, and the Mile-a-Minute Roadster. A! models except the last named have closed bodies, genuine mohair top and wind shield. Demount- able Rims, extra rim, tire irons, 34 x 4-inch tires, highest grade black enameled lamps, Bosch magneto, Prest-O-Lite tank, tools, etc. ‘The Mile-a-Minute car has storm apron and 100-mile-an-hour Warner Auto- meter. Both Roadsters have luggage box on rear, around which extra inflated tire can be carried. Examine Our Rival’s Car, Too SON needing attention and for the replacing of those rods and Equipment is Included sites and other things after the revit has been made, “At pe LS not be ethical to reprint here a page from ao cents. an hour—the minimutn charge for such service—you var. ve quoted the car stsipned: etling the top, x: rival's cataccy “which illustrates the motor and chacsis of his can understand what this means when four or five hours *prest-O-Lite tank as extras at $150. This year if we should do that it would show a convincing must be consumed in removing and in replacing parts in [yer midges Witicghe Demonntable Ime Latacy tire haeat reason why you should choose the simple, accessible HUD- order to make an adjustment that, were it not for the ine {nese things with the Demountable Rims, larger tiies. heay- SON" 33." ‘ tricacy, of the car, could be made ina few minutes. You ime equipment a3 is this year furnished regularly. to say If you can’t find it convenientto personally examine many gave all such expense and annoyance if you own aNUDSON — Huthing’of the much greater value of this fears model, the gar Ret eatalons and comme the illustrations. Lay the "33." Weis accessible i every’ detail poms of een exts of the motors side by site and note how much more come All 1912 models sell at $1600. Benes ai nes cntsneged te the moore a these The Dust Proof Idea All 1912 models tell at. $1600, te te eaulpped In other cars there is a jumble of rods, wires, exposed — ; . ee oe ee’ aes aatimantey cavbe Lees nechanism and other mechanical obstructions that are diffi Dust and sand cut the finest bearings. No amount of Jay. Or ter lita ada vine frone are in place. Gait to understand and that collect dust and render vital wear is o destructive. Note what provision has been made rig inaccessible. You don't need to be an automobile in other cars for protecting moving. parts and then look at ‘ tapett to sce this, Now look at the HUDSON “33-°, It these details on the HUDSON "33." HUDSON valves are We Have Spent Lavishly Tents no such contusion. All rods are out of the way, enclosed. Dust never gets into their mechanism. Thus 5 iOSON PT moe ie mats ore protected so vhatdusterilvnever macs they do not become noisy. Every moving part is fully pros, N9 expense haa been spared in making the 1012 HU DSON them, Therelis no part of the motor or other portion of the tected and that means long service. It ineans a greater ‘"33" all that could be desired in every particular. The best GP IBAE IE Roe eautig wecesstble: operating economy. of everything has been used. We were generous in this wes DEON. sane some 900 fewer parts than are Greater Value This Year Than Last This season we are even more particular as to the quality ne a ee teh gies duaailckey Sp ; — : of materials and the way they are assembled. Vou can't sce comparing with other eats of with the illustrations in the. Experience with thousands of cars, in addition to estab just how we have added to this quality except by the perfect, gs you can easily check off the many other features of lishing the correctness of design and sufficiency of materials, _ 4d long operation of the car. beset nt that are exclusive with the HUDSON "33." has shown us how to add to comfort, simplicity and value. ‘ou can sce, however, by a mere glance, that a. better It has given practice to our workmen with the result that Quality of equipment is furnished than you ordinarily find The Dollar Value of Simplicity they do their work more skilfully. This means quieter 0M Care selling under $2500. The lamps are the same as are ane of Dempecty. operation and longer service for the car: used on one of the highest priced American cars. The up= You immediately recognize that in eliminating these 900 In the matter of tires, for instance—the most costly single _holstering is. carefully veeret The paint is of the highest parts we can put the money thus saved into bettering the {tem entering into the operation of an automobile—we have —_jiuality. All the details that contribute, to convenience, quality of the parts th That is why experts do in the 1912 model assured greater econom.’. ‘ long. inexpensive service are there. We have @ perfected pot compare the HU 3° with other cars selling Last year, we furnished 34 x 3)g-inch tires, a size tire system of catburetion by which greater mileage is secured San eerie range betwees $1qo0 and $iooe kak — makers cay: is large enough for a car of the weight of the {fom each gallon of gasoline, The larger tires assure lower are which sell above $2500. HUDSON “33. phe year, to assure longer service, we ing cost. We have developed facto omy toas high a state as ATE using 34 x g-inch tires. 7 has ct ve, Seveloped factory economy tons Righ a state ag S755 reduce aif annoyance of delays and work on the road, You Might Get a Car Now produced is among the largest. We know that in these diet is this year furnished with Demountable Rims. ee Tithe texan rections it is impossible to bring price down and quality up need no longer concern you, for a ready We have never been able to build the "33" as fast as the inthe same depres ag ahoora Inthe aa inflated tire can be substituted so easily that 2 woman can demand requires. All dealers are constantly clamoring for Theouly wee be accomplished 1s just asit has been Make the change in five minutes. more cars. But perhaps your dealer could, if you see him P e the Hamiber of porte used Wider, deeper and softer seats with higher backs are fur- promptly, get you an early delivery. Last spring we were mple as the HUDSON "33"; ished. ‘The springs are a trifle longer and therefore more 2000 cats oversold. There has not been a day since the ity can be sold flexible. In hundreds of little things we have added a touch 1912 models were announced that orders on hand did_not of simplicity and of elegance that increases greatly the un- exceed all the cars we could produce in two months. "So if equaled value you obtain in the HUDSON "33." ‘ou get a HUDSON "33" it will be because the dealer has What It Means in Repair Charges Control levers are located inside and are operated by the foreseen the situation and has a car on hand in expectance of ——— — —_ right hand, yet do not interfere with the driver's knees, just such a demand. , Most repair expense is for the time required to remove the which is a common fault with most cars that have inside con- If you don’t know the dealer nearest you, write for obstructions that interfere with the free access to the part — trols. address and for portfolio in colors of models, details, etc. HUDSON MOTOR CAR COMPANY 7133 Jefferson Ave., Detroit, Mich. THE WILLIAMS PRINTING COMPANY. NEW YORK comicbooks.com