ComicBooks.com Register / Loginit's free!

Life, 1911-09-14 · page 42 of 46

Life — September 14, 1911 — page 42: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — September 14, 1911 — page 42: Life, 1911-09-14

What you’re looking at

This page mixes advertisements with editorial content and one cartoon. The cartoon (bottom left) shows a child being scolded for waving at someone with mumps—a commentary on contagious disease awareness and social etiquette around illness in the early 1900s. The main content is **advertising**: Blue-jay corn plasters (15 cents) with product diagrams, and a "Success Guarantee" contract from Success Magazine offering advertisers audited circulation numbers. The Success Guarantee promises refunds if October 1911 circulation falls below 250,000 copies—an early form of **accountability advertising** aimed at building trust with national advertisers. The page also includes a lengthy excerpt (unclear source, possibly Carlyle) mocking "Dandies"—fashionable men concerned with appearance—suggesting they deserve society's indifference.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE End Corns For 15 Cents A Blue-jay plaster applied in a jiffy— stops the pain at once. Then the dot of B & B wax gently loosens the corn. In two days the corn comes out. You get a package for 15 cents, and the money back if they fail. Don’t parley with corns—don’t pare them and nurse them. Don’t make them sore. Here’s a way to Temove them without any discomfort. And millions of people are using it. Go get a package. It is folly to have corns, Ala tho picturots the soft B&B It loosens the corn. B protects the corn, stopping the pain at once. wraps around the toe, It ts narrowed to be comfortable, Dis rubber adhesive to fasten laster on, Blue-ja Corn aye Also Bloejay Bunion Plasters 15e and 25¢ per Package All Droggists Sefl and Guarantee Them Sample Mailed Free Bauer & Black, Chicago and New York Makers of Sortical Dressings, ete. (31) “ KATIE, HOW DARE YOU WAVE YOUR MAND TO HER? DON’T YoU KNow THAT MUMPS IS AWFUL CATCHIN’?” ness and living Martyr to the eternal Worth of Clothes. 5 And now, for all this perennial Martyrdom,’ and Posy, and_ even Proph what is it that the Dandy asks in return? Solely, we may s: that you would recognize his’ exis- tence; would admit him to be a living object; or even failing this, a visible object or thing that will reflect rays of light. Your silver or your gold (beyond what the niggardly Law has already secured him) he solicits not; simply the glance of. eyes. Un- derstand his mystic ificance, or al- together miss and misinterpret it; do but look at him and he is contented, May we well not cry shame on an un- ateful world that refuses even this poor boon; that will taste its optic faculty on dried Crocodiles and Sia- mese Twins; and over the domestic wonderful wonder of wonders, a live Dandy, glance with hasty indifference and a scarcely concealed contempt! Him no Zoologist classes among the Mammalia, no Anatomist dissects with care; when did we see any injected Preparation of the Dandy in our Mu- ny specimen of him preserved its?—Thomas Carlyle. The Success Guarantee Mr. National Advertiser, North America. We accept your order for the insertion of the advertising of any honest and worthy product at one dollar and fifty cents* per agate line, to occupy a position on a page with reading matter in the October, 1911, issue of Success Magazine with the understanding that the edi- tion (number of copies actually printed) will be not less than 280,000. On or about December 1, 1gtt (after returns have been received), we will furnish you with a correct audit of the net sales of the October, 1911, issue by Messrs. Gunn, Richards and Company, Certified Public Accountants, of 41 Wall Street, New York City. Should this audit not show a N - SALE of more than two hundred and fifty thousand copies, we agree to refund to you an amount in cash (provided our bill has been paid as rendered) which will make the advertising rate to the advertiser three-fifths of one cent per line per thousand copies actually sold. (All {ree copies, advertiser's copies, ex- changes, returns, samples and subscriptions paid for by advertising or circulation departments, etc., excluded.) No charge will be made under this agreement, for circulation, paid or unpaid, in excess of the above guaranteed sale. Publishers of SUCCESS MAGAZINE, New York, August 23, 1911. *Contracts will be accepted at this rate covering inser tions up to and including issue of September, 19) Advertising Manager. The Success Guarantee is baced on the quantity and quality of the service rendered. ist—A guaranteed and proved NET SALE for cach issue, all free copies and returns deducted. 2nd—A rate adjustment favcrable to the advertiser, based upon proved delivery. 3rd—An advance subscription sale excceding 80% of the total monthly sale. 4th—A position with reading matter, on a page carrying not more than 336 agate lines of advertising sth—A column 254 inches wide, admitting the use of standard magazine copy and clectros, thus furnishing the advertiser over 15% more usable space per line or inch than is possible in the narrower columns of other flat publications. comicbookMeom