Life, 1911-09-07 · page 6 of 44
Life — September 7, 1911 — page 6: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a **straightforward advertisement** for the Packard Motor Car Company from 1912. The ad promotes Packards as the dominant choice among American tourists in Europe, citing statistics from the Paris edition of the New York Herald showing 53% of American-driven cars were Packards. Additional data from the Hotel Elton in Waterbury, Connecticut supports this claim, noting Packards appeared nearly twice as frequently as any other make. The appeal is to affluence and status: elegance, reliability, and international prestige. The illustration shows a 1912 Packard "Six" Phaeton—a luxury touring car typical of the era's high-end automobiles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LL EAE ONC EECA LTA EMT TATA.) ce Pr errr MOTOR CARS 1912 HE Packard is the prevailing car at every touring center because it is a being of fibre and sinew. Tosuch qualities has been added the unusual touch of elegance that gives the Packard its distinction in the motor car parade According to the registrations published in the Paris edition of the New York Herald, 53 per cent of all the cars driven by American tourists in Europe, from April 1 to July 1, were Packards and there were over three times as many Packards as cars of any other make. Ask the man who Packard Motor Car Company, Detroit, Michigan Since 1907 the management of the Hotel Elton (Waterbury, Conn.) has kept a register for the use of touring automobilists. Every tourist is registered who has stopped there in the last four years. It is interesting to note that the three leading cars represented have stood in the same ratio for the last four years.— New York Herald. The registrations at the Elton, as published in the New York Herald, show that among sixty-six makes 14 per cent of all cars were Packards and that there were nearly twice as many Packards as cars of any other make. owns ONE The 1912 Packard ‘'Six'’ Phaeton H OT A cA NM KA \4 32 comicbook s.com