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Life, 1911-09-07 · page 39 of 44

Life — September 7, 1911 — page 39: what you’re looking at

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Life — September 7, 1911 — page 39: Life, 1911-09-07

What you’re looking at

This page contains three unrelated pieces typical of *Life* magazine's satirical format: **"A Little Too Much"** presents a racist anecdote about an Alabama man who becomes religious but continues exploiting Black tenants with the same harshness—only now offering hypocritical apologies. The "joke" relies on period stereotypes of Black dialect and the satire of performative religious conversion masking unchanged cruelty. **"What It Means to Be Educated"** is a brief philosophical piece mocking impractical intellectualism by referencing historical figures (Galileo, Demosthenes, Diogenes) who suffered for their ideas. The remaining content is **advertising**: Philip Morris cigarettes, a Schlitz beer advertisement (emphasizing brown bottles protect purity), and a cruise line ad. The Schlitz ad dominates the page, making this essentially a sponsored publication. The page reflects early 20th-century editorial standards: casual racism, classical references assuming educated readership, and heavy advertising integration into editorial content.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“RRE™ A Little Too Much Representative Underwood, of Ala tama, has a story of a man in a town of that State who derived a considera- ble income from the rental of shanties to negrocs. This man bore the reputa- tion of being hard in his business deal- ings. One day two negroes were talking of him, when one of them, with reference to the reported “conversion” of the subject of their conversation, asked: Do his gittin’ religion make any difrence to him?” “Ya-as, indeed!” exclaimed the other 5 . colored man. “It do make a great diff’ f Light starts decay even in pure rence. When he kick one 0” dem colo’d he | beer. Dark glass gives protection men out now he tell him how much it Hy : : Sam 2 grieve him to disturb him—an’ he used against light. Schlitz is bottled in a brown bottle to protect its purity to be rough in his manner. “ But he kick dei t jest de same,” ihe fat, " from the brewery to your glass. observed the first. aly he kick dem out jest de greed the second. “ But, den,” . “you kin skeersely expect a man to carry bis religion so far as to interfere wid his business.” In the Schlitz Brewery, some say, protection against impurity is carried to an absurd extreme. We don’t think so. What It Means to Be Educated WE Rave: adopted ev id Education is often a blessing in dis- a pted every idea, every guise, but we should not pry into things invention to attain and preserve that the finite mind has no business ity. with, How much was Galileo ahead purity. in the long run for going out of his sphere? He was boycotted from morn- ing till night and died poor. Look at Demosthenes. Look at Diogenes. They pried into science and both of them We scald every tub, keg and barrel—every pipe and pump—every time we use it. We wash every bottle four times by machinery. Even the air in which the beer is cooled is filtered. It is aged for months in glass enameled tanks. It cannot cause TAI ele a 5 biliousness. It will not ferment in your stomach. Philip Morris If you knew what we know about beer, you would say, ‘‘Schlitz— Schlitz in Brown Bottles.” se Cigarettes e Pure Turkish to- Order a case from your dealer today. bacco — nothing See that crown or cork is else. Cigarette branded ‘‘Schlitz.”? value plus only a reasonable profit. The Beer sos cord Proof is in the ne |i That Made Milwaukee Famous Cambridge, 25 Blues, 30 Banquet, $1.00 Morrisette (goldtip)25¢ Ambassador, 35¢ were poor providers and have since died. Curicsity Of course their names are frequently used in debating schools, and som: “T was asked to find out when you * The Liutle Brown Box” CLARK’S #3 $400 up for 71 days. All the World Tours. | Sepé. 19, Oct. ot 2 ARK, Times Bullding, that this is big pay for what th ping horse, the bi who are not related to me in any way, the approval of the admiring throng, a large woolly dog that will do as I tell him, a modest little home and unlimited credit at the store, and I do not care how much B. will have to use off from the diameter of a given grindstone, for which he paid an undivided one-fifteenth. Bill Nye, 405 would pay this little account,” said the collector pleasantly. “ Really,” answered the debtor, “I am unable to enlighten you. However, there is a soothsayer in the next block who throws a fit and reveals the future at fifty cents a throw.” “T've no money to waste,” growled the collector “Just add the fifty cents to my ace count,” continued the other, “for I have a curiosity on the point myself.” comicbooks.com