Life — August 31, 1911 — page 7: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Rise of John Jacob Astor .._. But a better illustration was John Jacob Astor, They say that he had a mortgage on a millinery store. I never reach this point without think- ing that the ladies will say that “ Fools rush in where angels fear to tread.” (Laughter.) But John Jacob Astor had a mortgage on a millinery store and foreclosed the mortgage and went into business with the same people who had failed on his hands. After he entered into partnership he went out and sat down on a bench in the park. What was the successful mer- chant doing out there, in partnership with people who had just failed on his own hands? Ah, he had the most im- portant and, to my mind, the pleasa: est part of that partnership. He was out there watching the ladies as they went by—and where is the man who would not get rich at that business? As he sat upon that bench, if a lady passed him with her shoulders thrown back and her head up and looking straight to the front, as though she didn’t care if all the world did gaze on her, then John Jacob Astor studied the bonnet. she wore; and before it was out of sight he knew the shape of the frame, and the curl of the lace, and crimp of the feathers, and lots of intricate things that go into a bonnet which I cannot. describe. Then he went to his millinery store and said: “Now put in the chow window just such a bonnet as I describe to you, be- cause I have just seen a real lady who likes just such a bonnet.” Then he went and sat down again. Another lady, with another form and com- plexion came, and, of course, she wore another style of bonnet. He then went back and described that and ha that put into the window. He didn't fill his show window full of hats and bonnets to drive the people away, and then sit down in the back of his store and baw] because people went some- where else to trade. (Applause.) He didn't have a or a_ bonnet that some lady didn’t like. That has since been the wealthiest millinery firm on Palate of & connolsseur there Is nothing finer than Evans’ charming bouquet, delicious favor, sparkling brilliancy and creamy head make it a treat for all the senses. It is conspicuously the ‘ust word in ale brewing and as convi cing asitisemphatic. On Tap. In Rottles and Splits, EVANS & SONS, = IMudson DATENTS “S88"tPr08nep Send skereb for free se: Ps 3 Odtsia a Patent sna What - Every man who puts ona trnGablmar fit has something * more He wears a permanent than a fine hat. guarantee of satisfaction. This is the one hat that must be to your liking. The fit—the material—the style the wear—all must be what you pay for. Your dealer guarantees it to you—we guarantee it to him. Do you wonder at the strong trend of public favor that has given to “CORRECT STYLES FOR MEN” their wonderful vogue? Whether soft or stiff, the styles of these hats are recognized everywhere as leaders. There is a von Gal made style that suits your height, your weight, the shape of your face. Do you wear it? Prices #3. #h and 8s. At your dealer's--or, if he cannot supply you, write for Fall and Winter Style Book T ant we will fill your order direct from factory Uf you twdicale style wanteL and give hat size, your heiyAt, weight and waist measure. AuLl 210 to cvier exyressaye. We are Makers of the Offices and Salesrooms: 1178 Broadway, New York 207 Washington St., Boston HEL, Celebrated $3 Hat Von, INCORPORATED Factories: Danbury, Connecticut Niagara Falls, Ontario, Canada ‘Straw Hat Factory: Baltimore. Marvland the face of the earth. There has been taken out of the business seventeen millions of dollars and over by part- ners who have retired. Yet not a dol- Jar of capital have they ever put into that business, except what they turned in from their profits—to use as cap- ital, Now John Jacob Astor made the fortune of that millinery firm not by lending them money but by finding out what the ladies liked for bonnets be- fore they wasted any material in ing them up. And if a man can see the millinery business he can foresee anything under heaven!— om a speech by Russell Herrman Conwell. The Auto Household “Say, Harry!” Well?” “T wish you would crank up this ice- cream freezer for me."”—Exchange. “Mr. Curaver, how do you account for the fact that I found a piece of rubber tire in one of the sausages I bought here last_ week?” “My dear madame, that only goes to show that the motor-car is replacing the horse everywhere."”—New York Times. A Happy Marriage Depends largely on a knowl- edge of the whole truth about self and sex and their Teiation to life and health. This knowledge does not come intelligently of itself, nor correctly from ordinary every-day sources, SEXOLOGY by Wiliam HOW wholesome way i Knowledge a ¥ Knowledge a ¥ Impart to Tis Son, nd Should Have. ve. Knowledge a Mother Should Impart to Her Daughter. Medical Knowledge a Wife Should Have. All In one volume. IMustrated, $2, postpaid. ‘Write tor “Other People's Opinions” and Table of Cont Puritan Pub. Co., 776 Perry Bldg., Phila., Pa. “NEVER-NEVER-LAND KENNELS Miss Mary Winthrop, Owner French Bull Dogs 11 Grown Dogs FOR ly Registered and SHELTER HEIGHTS, Telephone, 47 Shelter Island. Cu. Cuantexaoxe comicbooks.com