Life, 1911-08-31 · page 38 of 38
Life — August 31, 1911 — page 38: what you’re looking at
What you’re looking at
This is **primarily an advertisement**, not satirical content. It promotes the Peerless Motor Car Company's "48-Six" seven-passenger touring car, manufactured in Cleveland, Ohio. The image shows a well-dressed group of passengers in an elegant automobile passing the Cathedral of St. John the Divine in New York City. The advertisement's text emphasizes aesthetic refinement and power—positioning the car as combining both "vital power and the esthetic sense." The header words "SILENCE" and "COMFORT" frame the Peerless brand name, suggesting these are the car's key selling points to prospective buyers. **For modern readers:** This represents early automotive advertising targeting affluent consumers who valued both technological sophistication and social status. The cathedral backdrop and well-dressed passengers signal luxury and respectability—the car as a status symbol for the wealthy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
=e Se eR Cathedral of : I { St. John the Divine In the fine motor-car, there is an exquisite grace of lines, an appearance of lithe strength and energy, that has been at- tained in no other engine-driven thing. A beauty that appeals to both the admiration of vital power and the esthetic sense. |] ‘ Cleveland, Ohio Makers also of Peerless Commercial Cars The Peerless Motor Car Company é Bi comicbooks.com