Life, 1911-08-31 · page 36 of 38
Life — August 31, 1911 — page 36: what you’re looking at
What you’re looking at
This is not a cartoon or satirical page—it's a **Vogue magazine advertisement/promotional piece** from 1911. There is no satire or political content to decode. The page announces Vogue's "Autumn Millinery Number" (a special fashion issue focused on women's hats) and promotes it as containing "final and approved models in Paris hats for Fall and Winter, 1911." It emphasizes that Vogue's correspondents visited prestigious Parisian milliners like Paul Poiret and others, then rushed the designs across the Atlantic via Cunard steamship. The pitch targets fashionable women by positioning the issue as essential shopping guidance—essentially a curated catalog of the season's best hat designs presented as "a great shop window set in the heart of Paris." A coupon offers a special deal: one dollar for all five upcoming Vogue fashion numbers. This is straightforward commercial advertising from Life magazine's advertising section, not editorial content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Autumn Millinery Number The Autumn Millinery Number of Vocus is now ready for you—presenting the final and approved models in Paris hats for Fall and Winter, 1911 HOOSING your new hats is a simple C matter, if you provide yourself with a copy of Vocue’s Autumn Millinery Number. For weeks our staff correspondents and artists have haunted the show rooms of the great Paris milliners, besides making sketches and notes wherever the fashionable world of Paris is on review. Aboard the fastest greyhounds of the Cunard this great store of invaluable fashion news has been rushed across the ocean to be given you in the Autumn Millinery Number of Vocue. All newsdealers Now on sale find the characteristic touch of each Paris designer—the verve and charm of Carlier, the supreme originality of Paul Poiret, the ever fascinating conceptions of Suzanne Talbot, the witchery of Georgette and Alphonsine. The resultisa number of Vocur that gleams like a great shop window set in the heart of Paris—a window in which each notable designer has placed his most successful creations—a window in which you can see all that is newest and best in the millinery of the moment. I the Autumn Millinery Number you will Price 25 cents And after the Millinery Number— Will come an important series of special Fashion Numbers, describing every detail of the newest modes. Here is Vocur’s Autumn programme: Autumn Millinery Number, Sept. Ist. Autumn Fashions Number, Sept. 15th. Dress Materials Number, Oct. Ist. Shopping Number, - - Oct. 15th. Winter Fashions Number, Nov. Ist. Read the Special Offer following, and use the Coupon! SPECIAL OFFER: For one dollar we will send youall five Fashion Numbers prompt- ly on publication. Merely sign the coupon on opposite side and mail it to us to-day with a dollar bill, The Autumn Millin- ery Number will come to you by return mail—the others twice a month thereafter. COUPON Voor, 443 Fourth Avenue, New York. For the remittance of $1 enclosed send me your five Autumn issues beginning with the Mil- linery Number. Itisa condition of this order that I receive the Millinery Number by return mail. Name_ Street __ City_ THE WILLIAMS PRINTING COMPANY, NEW YORK Set eee rere reel ————— clearer