Life — August 31, 1911 — page 2: what you’re looking at

What you’re looking at

# Thomas Motor Car Advertisement This page is **primarily advertising, not satire or political commentary**. It's a full-page ad for Thomas automobiles, manufactured by the E.R. Thomas Motor Car Company in Buffalo, New York. The ad emphasizes reliable service through authorized dealers, using the slogan "Nothing Counts Like Service." The illustration shows an early 1900s touring car with prominent headlights and large wheels—typical of that era's automotive design. The text highlights Thomas's commitment to maintaining a network of service shops and providing "Technical Service" to keep vehicles operating efficiently. The ad lists various body styles available and notes a standard price of $4,000 per vehicle—substantial money in that period. This represents early automotive-era marketing focused on dealer networks and after-sale service as competitive advantages.