Life, 1911-08-31 · page 2 of 38
Life — August 31, 1911 — page 2: what you’re looking at
What you’re looking at
This page is **primarily advertising, not satire or political commentary**. It's a full-page ad for Thomas automobiles, manufactured by the E.R. Thomas Motor Car Company in Buffalo, New York. The ad emphasizes reliable service through authorized dealers, using the slogan "Nothing Counts Like Service." The illustration shows an early 1900s touring car with prominent headlights and large wheels—typical of that era's automotive design. The text highlights Thomas's commitment to maintaining a network of service shops and providing "Technical Service" to keep vehicles operating efficiently. The ad lists various body styles available and notes a standard price of $4,000 per vehicle—substantial money in that period. This represents early automotive-era marketing focused on dealer networks and after-sale service as competitive advantages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THOMAS CARS are built in the Thomas Plant at Buffalo and are sold only through authorized Thomas Dealers, who agree to conduct properly organized Service Shops, and to render to Thomas Owners the necessary Technical Service which will keep the car throughout its entire life in the highest possible state of efficiency that the wear and tear of constant use will permit Two Chassis— 134 inch and 126 inch wheel base. Four Styles of Bodics—Seven Passenger Touring Car—Five Passenger Phaeton—Four Passenger Surrey—Two Passenger Runabout Price, $4000.00 for each type Enclosed bodies are built for both chassis and full details are given in E. R. Thomas Mo our catalog—** The Story of the Thomas, "which awaits your request. Car Co., Butfats comicbooks-com