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Life, 1911-08-24 · page 39 of 40

Life — August 24, 1911 — page 39: what you’re looking at

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Life — August 24, 1911 — page 39: Life, 1911-08-24

What you’re looking at

This is **not a cartoon or satirical content**—it's a full-page advertisement for the Stearns-Knight automobile, published in *Life* magazine. The ad promotes the "Silent Knight" engine, a sleeve-valve motor developed by inventor C.Y. Knight of Chicago. The advertisement claims this engine has been adopted by Europe's most prestigious car manufacturers (Daimler, Mercedes, Panhard, Minerva) and is now available in America through the F.B. Stearns Company of Cleveland, Ohio. The marketing strategy emphasizes the engine's refinement, power, and silence—positioning it as technology validated by European luxury brands and the Royal Automobile Club's testing. The ad invites readers to request promotional booklets and includes a coupon for interested buyers. This reflects early-1900s automobile marketing: technical innovation presented as prestigious international endorsement.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

sine ahat Supplanted thie -Finest.in: , CY tne.World..» v.Stearns-Knitht marks. new crag ericanyantomohile *Mesign es ACKNOWLEDGED { is AND ADOPTED By DAIMLER in England By MERCEDES inGermany ACKNOWLEDGED AND ADOPTED By PANHARD in France By MINERVA in Belgium THE ULTIMATE CAR Half a Million To Prove This Motor Before you invest in anew car ex- amine the Stearns-Knight. See for yourself the engine that is revolu- tionizing motordom—that has been adopted by the European leaders in automobile design. New to America, the Knight is not a new engine. For years it has been im use abroad. Over half a million has been spent in perfecting it. We ourselves have expended over $100,000 to offer a car embodying the genius of the world’s greatest designers. For many years the engineers of the most famous cars the world has ever known have labored unceasing- ly to prove this engine. For todis- place the power plants which made those cars pre-eminent meant a motor far in advance of anything before produced—a motor which was not a mere improvement but a revolutionary step in advance. The Master Motor Cars equipped with the Knight type engise are everywhere the choice of Kings — Emperors — of those accustomed to the best the (knsghe Type Mover) world affords. In every country the greatest car now uses the Silent Knight—the Daimler in England, the Mercedes in Germany, the Pan- hard in France, the Minerva in Bel- gium and in America the Stearns. This Model For two years before we offered the public the new Stearns-Knight model, we tested and tried it. We proved the car and engine in every known way. We wrote to and secured opinions from practically every motorist whose car was equipped with the Knight engine. These opinions — from England, Germany, France and Belgium— The engine was a yn—a masterpiece df modern ‘engineering. Then our engineers went abroad. They worked and watched in the factories of Daimler, Mercedes, Panhard and Minerva. They took the best ideas of each and combined them with the net results of our own sixteen years experience in motor ear building. The result isthe new Stearns - Knight. For nearly two yearsthese cars have given ad- mirable results. We proved them as no model was everproven before. Every test ever devised has been given th Stearns-Knight. THE F. B. STEARNS CO. Judge This Motor Yourself Judge this motor by your ideals of what a motor should be. Judge it as did the Royal Automobile Club of England in“the greatest engine test on record”—a trial that estab- lished a new standard for motors. Judge it by sence of vil m. silence—the ab- Judge it by the irresistible flow of power—power that carries one on and on and on, with never a falter nor tremor. Let Us Send The Story We the Knight story in this space, but we will send the booklets detailing this model. They tell of the stub- born fight of Chas. Y. Knight of Chicago to gain recognition for his engine—how an inventor, unknown but a few yearsago, has done what no other engineer has accomplished. They tell, too, of the successful tests of the Knight engines by the Royal Automobile Club—a feat that experts deemed impossible! These booklets and “A Ride With The Chief"—telling the story of the Stearns-Knight in the words of our Chief Engineer—will be mailed up- on request. Fill out the coupon and mail it to us, cannot tell Stearns- COUPON >.2s The F. B. Stearns Co., Cleveland, Ohio Gentlemen :—Send your booklets and cata- logs telling story of the Ste night. 12963 Euclid Ave., Cleveland, Ohio Branches: New York fa, Dealers in Pittsburgh, Atlanta, Minneapolis “(G3 all other principal towns San Francisco nae and cities. Name. Address THE WILLIAMS J*RINTING COMPANY. NEW YORK comicbooks.com