Life, 1911-08-24 · page 33 of 40
Life — August 24, 1911 — page 33: what you’re looking at
What you’re looking at
This Life magazine page mixes literary content with advertising. The left side features a column titled "What the Immortals Say About Coquettes"—a collection of classical literary quotations about flirtatious women, drawn from Shakespeare, Longfellow, and other canonical authors. The quotes express skepticism about women's faithfulness and warn men against trusting female affection. The right side presents an advertisement for Palmolive products built around an illustration labeled "My Wife" showing a married couple. The ad's text sardonically notes that a man's pride in marriage depends entirely on his wife's beauty and complexion—positioning skincare as essential to marital success. The juxtaposition is revealing: the "immortals" provide literary warnings about unreliable women, while the advertisement transforms that anxiety into a consumer problem solvable through beauty products. Together, the page reflects early-20th-century attitudes that reduced women's value to appearance and questioned their emotional constancy—anxieties that could be monetized through marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
safe itizen ghbor moral ritten it the habit se of ation : the Drow oning great > the shop- allow nmer talke tall bo joy ntry price you | the ‘is unique in “versal in popular ity. What the Immortals Say About Coquettes “1 know a maiden fair to see, Take care! She can both false and friendly be, Beware! Beware! ‘Trust her not, She is fooling thee!" —Longfellow. “I never knew a woman to dote upon a man"—Shakespeare, “ Merry Wi “T assisted at the birth of that most significant word, ‘flirtation,’ which dropped from the most beautiful mouth in the world."—Earl of Chesterfcid. “ove not! The thing ye love may change ; The rosy lip may cease to smile on you, The kindly-beaming eye grow cold and strange, The heart still warmly true, © Love not!” —Caroline Norton, beat, yet not be “What! Fair, and young, and faithful, 100? A miracle, if this be true "—Anonymous. “Tis brief, my lord, as woman's love.” —Shakespeare, * Hamlet” “We hold our greyhound in our hand, Our falcon on our glove; But where shall we find leash or band For dame that loves to rove?” —Scott, “ Marmion.” “Jenny kissed me when we met Jumping from the chair she sat in; Time, you thief! who love to get Sweets into your list, put that in. Say I'm weary, say I'm sad; Florida Water ““THE UNIVERSAL PERFUME” 5 quality and uni- It cannot any of its imi- bath, for use af- rub-down after and for gen- eae table use, itis fragrance is permanent, hot weather Murray & Florida Water is truly a@ neces: ACCEPT NO SUBSTITUTE! SOLD BY ALL LEADING DRUGGISTS Sample mailed on receipt of six cents to defray mailing charges. LANMAN & KEMP, *5 WATER STREET be replaced by tators. For the ter shaving, as a exercising, eral dressing- matchless. Its delightful and fj and during especially, & The pride a man puts into those two words! Or the apology. Tt most depends upon her beauty. Or her plainness. Beauty is more a matter of complexion than of features, and a good complexion can be won by alinost any woman. Sometimes it is a matter of exercise ; sometimes care of digestion, but more often itis a matter of personal care of the skin. alm and olive oils combined in Palmolive Soap —from the very nature of these oils—must neces- sarily benefit any skin. Is your wife taking advantage of this fact? Many women in every community are. A little inquiry among your friends will reveal this, Ask them about Palmolive, then buy a cake from your dealer and convince yourself. Aside from the real benefit, note how Palmolive softens any water ; note how smooth and pleasant to use. Palmolive Cream is especially prepared to supple- ment Palmolive Soap. Palmolive} Experience the comfort of Palmolive Cream after motor trips or exposure any kind. These two dainty products mean "Perfection in Complexion" if used together every day. Ask your dealer. B. J. Johnson Soap Co. 15e per Cake (166) Say I'm growing old, but add— Jenny kissed me!” Leigh Hunt. ¢ those lips away ctly were forsworn, And those eyes, like break of day, Lights that do mislead the morn!” —Shakespeare, and Fletcher, “ Follow a shado still fli Seem to fly it, it will pursue ; So court a mistress, she denies you; Let her alone, she will court you. are not women truly then, Styled but the shadows of us men?” —Ben Jonson, 3 384 Fowler St., Milwaukee, Wis. “ Her sighs will make a battery in his breast.”—Shakespeare, King Henry VI. “If woman be there, there is happi- ness, too."—Tom Moore. “In her first passion, woman loves her lover; In all the others, all she loves is love.” —Byron, “ Don Juan.” “And wilt thou leave me thus, And have no more pity Of him that loveth thee? Alas! Thy cruelty! And wilt thou leave me thus? Say nay! Say nay!” —Sir Thomas Wyat. comicbooks.com