Life, 1911-08-17 · page 6 of 40
Life — August 17, 1911 — page 6: what you’re looking at
What you’re looking at
This is **not satire or a political cartoon**—it's a straightforward advertisement for Packard Motor Trucks, placed in *Life* magazine. The ad promotes the reliability of Packard trucks through a specific example: one truck used by Arbuckles & Company in Pittsburgh operated continuously for 15 months without missing a delivery route, replacing three horse teams and working 304 days annually. The illustration shows the truck laden with "Arbuckles" branded cargo boxes traveling uphill through a city. The key selling point: 40% of Packard truck sales come from repeat customers buying additional trucks, suggesting proven customer satisfaction. The ad emphasizes industrial utility and the transition from horse-drawn transport to motorized delivery—a significant business modernization of the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MOTOR TRUCKS HIS ‘truck has never missed a trip in the 15 months it has been in use on the hilly streets of Pittsburgh. It is on the job every day, 304 working days to the year. It replaces three horse teams. After Arbuckles & Company had used this truck ten months and knew exactly what it would do they bought another just like it. Forty per cent of the sales of Packard Trucks are orders from previous purchasers for additional trucks c4rk the man Who owns one _ Packard Trucks are used in 126 aes lines of trade and in 174 cities “ES Packard Motor Car Company Detroit Praca a Tn TR RR ERT ET AA TT A ee EE comicbooks.com