Life, 1911-08-17 · page 4 of 40
Life — August 17, 1911 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** for *Life* magazine itself, not political satire. The cartoon depicts two women in a bathing scene, illustrating the headline "Have You Ever Been Jilted?" The text uses romantic melodrama—describing emotional vulnerability and abandonment—as a hook to promote *Life's* upcoming picture contest and subscription offer. The satire here is **self-referential**: *Life* mocks sentimental romantic narratives while simultaneously exploiting them to attract readers. The contrast between the sophisticated, knowing tone ("Never mind. While there's LIFE there's hope") and the overwrought romantic scenario creates gentle humor. The page promotes a three-month subscription trial and announces the magazine's summer/autumn picture contest series. This is fundamentally marketing dressed as entertainment—typical of early 20th-century magazine promotional strategies.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Have You Ever Been Jilted? Have you ever taken all the sentiment and lonesomeness in your consciousness, all the heart throbs and longings you ever possessed and deposited them recklessly but con- fidingly with a sweet young thing with a far away look and a rapturous smile, and then gone around the next day to collect the interest and been informed that there was a run on the bank and had the doors close in your face ? Never mind. While there’s LIFE there’s hope. Full directions with the next number, telling you what to do in every emergency. Also instructions (below) about availing yourself of our special offer and insuring your happiness for three months to come. 7 Don't Wait, Ladies and That Contest Gentlemen Obey that impulse, and Enclosed take advantage of our find one svecial three months’ aioe sere Foreign $1.26). Announcement of winner in LIFE’S great picture scentest will be made in next wee kK : Offer. Lead the. issue. Th + is only the first ofa series o} dollar Life. Per- Sena be pictures which we will publish during the formance be- three months to late summer and autum. gins every Tuesday. All News-stands Every Tuesday. re $ Open only to new subscribers ; no Ten Cents Subscriptions renewed at this rate. This ofer is net. Subscription $5.00 Canadian $5.52 Foreign $6.04 Life, 17 West 31, N. Y. City