Life, 1911-08-17 · page 2 of 40
Life — August 17, 1911 — page 2: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire—it's a straight advertisement** for the Hupp-Yeats Electric Coach, a early electric automobile. The illustration shows an elegantly dressed woman next to the vehicle in a pastoral setting, emphasizing the car's refined design and low-slung body. The accompanying text promotes the Hupp-Yeats as a reliable innovation: over 300 cars have been sold in six months, appealing to buyers concerned about safety (the electric design prevents skidding and overturning risks associated with gas-powered vehicles). The ad lists multiple body styles ("Paris-ian," "Brougham," "Torpedo") and includes branch office locations across America. This reflects the early 1900s electric-car market before gasoline engines dominated.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ye S 3 In the past six moaths the Hupp-Yeats has shown that the public was ready to welcome a new type of electric car. With its low-hung body, its curve of roof, and slope of hood— radical changes from accepted design —it presents rare beauty Moreover, the new construction gives to the user an electric proof against the common danger of skidding and overturning, That buyers of clectric cars were quick to perceive and ¢ the advant and the safety of the Hupp- Yeats is evidenced by the fact that, in practically the half year of its existence, more than 300 of these cars have gone into owners’ hands. » Hupp-Yeats has earned a distinction which, we shas come to no other clectric in substantially the first six months of its production. HUPP CORPORATION, 110 Lycaste St., Detroit, Michigan BRANCI x M Ave CLEVELAND. 1992 East rath Street DETROL it r ways LOS ANGELES, 16.8, Olive Street Nicollet Ave INVER, 1620 Broudway'; MINNEAPOLIS. 1657 Vestal) ielrelire ira) comicbooks.co