Life, 1911-08-10 · page 33 of 40
Life — August 10, 1911 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The dominant content is a Schlitz beer advertisement occupying most of the right side. The ad employs scientific-sounding claims about beer's light sensitivity to justify why Schlitz uses dark bottles. It appeals to quality-conscious consumers by emphasizing expensive ingredients (Bohemian hops, selected barley) and elaborate processes (aging, white wood pulp filtration, sterilization). The left side contains minor content: a society note about a senator's daughter's party, and a "Rhymed Review" by Arthur Guiterman satirizing a mediocre adventure novel involving a broke man, inherited pirate treasure, and female characters who "sure do flirt tremendous." The review is mildly humorous but gentle—the author's main complaint is that the book is forgettable summer reading, not genuinely bad. There's no sharp political edge; this represents typical Life magazine content mixing light social commentary with commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“EES SOCIETY NOTE * que CHARMING DAUGHTER OF SENATOR VAN SWALL ENTERTAINED A LARGE PARTY INFORM: ALLY AT HER HOME TUESDAY Last, Rhymed Reviews In Her Own Right (By John Reed Scott. J. B. Lippincott Company.) G. Croyden dwelt in Pittsburg ke. Which clouds the soul and dirties col- lars; His broker's failure left him broke Except for twenty thousand dollars— A paltry sum, a bagatelle, Among the set who led cotillions, For sweet Elaine, who loved hj well, Had somewhat over twenty millions. He sought a sleepy Southern town, Where none, he hoped, should ever find him, And tried his level best to drown His love for her he left behind him, ~Chicago Automobile Club Journal (Official Medium of the West) SUBSCRIPTION $1.00 PER YEAR Maps and Route Details in every Issue Complete and accurate touring data regarding any route to any Bureau of Tours of the Chicago Automobile Club You can get a wealth of toveins unobtainable elsewhere by subscribi Chicago Automobile Club Journal SUBSCRIPTION $1.00 PER YEAR 321 Plymouth Court Chicago, Ill. DR. GIVENS’ SANITARIUM For Nervous and mid Mental diseases. Has fparate cottages for Alcohol} and Drug patients. Address DR. GIVENS, Stamford, Conn. Even Pure Beer is Sensitive fo Lié¢ht The direct rays of the sun on beer will start decay. Dark glass gives protection against light. Schlitz is sold in dark bottles, to protect its purity from the brewery to your glass. We use the costliest materials. One of our partners selects the barley. We go to Bohemia for hops. Schlitz is aged for months before it is marketed, to prevent biliousness. It cannot ferment in your stomach. We filter it through white wood pulp. — Sterilize every bottle. We spend more money to attain purity than on any other cost in our brewing. If you knew what we know about beer, you would say, ‘Schlitz—Schlitz in Brown Bottles.” Order a case from your dealer teday. See that crown or cork is branded ‘‘Schlitz.’” Si pllp The Beer = That Made Milwaukee Famous { A strange pursuit now merited And when Elaine came down, they Our wealthy bankrupt's ample leisure; caught He learned that he'd inherited And held the lady-fair for ransom. A buried pirate’s buried treasure ; She paid that ransom all herself; With ready wit she helped discover In Croyden’s home the pirate pelf, And wooed and won her laggard lover. But when he went to dig the same By night, with fond anticipations, A gang of rogues appeared to claim A share of all his exhumations. This book—oh, well, when days are hot We fi take what writers send us; But this I'll say for Mr. Scott, His ladies sure do flirt tremendous. Though all his digging came to ht, They still demanded something hand- some, ce, Arthur Guiterman. comicbooks.com