Life, 1911-08-03 · page 39 of 40
Life — August 3, 1911 — page 39: what you’re looking at
What you’re looking at
This is an advertisement page promoting *Life* magazine's four special August issues. The small illustration shows a figure with a telescope, using nautical language ("Ahoy," "starboard bow") to announce the upcoming "Deep Sea Number." The page advertises a subscription offer: four themed issues launching August 10th—"Deep Sea," "Bathing Girl's Number," "Coquette's Number," and "Humbug's Number." The humor plays on stereotypical magazine content: maritime adventure, attractive women, romantic rejection advice, and satirical debunking (the "Humbug" issue withholds details for mystery). This reflects *Life*'s identity as a humor and satire publication focused on contemporary leisure, romance, and social absurdities. The offer targets new subscribers at one dollar for three months—relatively accessible pricing for the era. The nautical framing and playful tone typify *Life*'s lighthearted approach to marketing itself as modern, entertaining reading.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Those Four Numbers— Aug. 10—Deep Sea. Aug. 17—Bathing Girl’s Number, with all that the name implies. Aug. 24—Coquette’s Number. Full directions with this num- ber what to do when rejected by the girl you love to madness. Cure goes with number. Sept. 7—Humbug’s Number. Have you ever been hum- bugged? It is proper to say right here that you won't be if you get this number of LIFE. We are concealing all account of contents until it is issued. Next Tucsday, Ahoy! BOUT three points on the starboard bow, well up in the eye of the wind, with everything set and all hands on deck, there is bearing down upon us a long, low, rakish craft, flying the United States ensign, and entitled the Deep Sea Number of LIFE. It is full of ozone and salt sea humor, warranted fresh, and it is the first of a series of four special numbers to be issued in August—a quartette of contemporaneous conviviality. We would recommend them even if we didn’t believe in them. Don’t Watt, Therefore, but, in order to avail yourself of LIFE’S Special Offer and begin with these four numbers, send at once one dollar, filling in the attached coupon, Foreign $1.26). Enclosed find One Dollar (Canadian $1.13; Send Lire for three months, On All News-stands Every Tuesday. Ten Cents Open only to new subscribers; no subscrip= Subscription $5.00 Canadian $52 Foreign . . 6.05 THE WILLIAMS PRINTING COMPANY, NEW YORK tion renewed at this rate. This offer is net LIFE, 17 W. 31st Street, New York comicbooks.com