Life, 1911-07-27 · page 39 of 40
Life — July 27, 1911 — page 39: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but a full-page **automobile advertisement** for the F.B. Stearns Company of Cleveland, Ohio. The page promotes the "Silent Knight" motor engine, claiming it was adopted by European luxury car manufacturers (Daimler, Mercedes, Panhard, Minerva) and used by royalty worldwide. The left column lists dozens of European monarchs and nobles supposedly using Knight-equipped vehicles—from the King of England to various dukes, princes, and crown royals. The ad's strategy is **aspirational marketing through royal endorsement**: by associating the Stearns with kings and emperors, it positions the car as the ultimate luxury vehicle. The repeated emphasis on silence, power, and simplicity appeals to wealthy buyers seeking prestige. The advertisement includes a coupon for requesting promotional booklets and catalogs. This represents early 20th-century advertising technique using perceived elite adoption to drive consumer desire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ADOPTS THE KNIGHT TYPE HE sENGINE USED BY KINGS ~ THE ,LEADING FEATURE & ACKNOWLEDGED AND ADOPTED By Daimler in England By Mercedes in Germany Used by May Majesty, the King of Enghad Mis tmperial Mighaess the Cx3e of Ross Mer laperal Highness. the Onwager Eepress ol Ressia Wes Majesty, the King of Belgiom Majesty. the Kieg of Spaio Wer Royal Highness, Ihe Crow Princess of Sweden Mis Royall H Connaught Mis Royal Mighaess, the Crome Priace of Servis His Royal Mighaess. the Duke of Sparta The Grand Duchess Visdimir of Ressia Mer Grace, the Ouchess of Bedtors er Grace, the Duchess of Dondonuit Mis Grace, the Duke of Porttand The Right Monorable Cart Roberts Prince Opleashy of Russia The Right Meeorable. he Eort of Mars ‘and Ketie The Right Honorable the Eart of Yarboregh Captain the Manerabie Chas. Fitzwitisns, Eqoerry to Kieg George V. Duke Lovis Decazes of Fraoce Signor Doe Garcia itera of Argentine Ose ae Leuchteaderg of Germany Count Leaace van Ge Werve ef Belgiom Count de Rawssia ot Belgiam Signor Don Ramon oe ta Seta at Spain The Amie of Algahanistan Baron Van Pattandt of Holland Madam Sarsh Berntaret Wks evetb SS SAVENUE. ines, Priece Aribor of THE ULTIMATE CAR BUrssht Type MoM. The Engine That Supplanted th the Finest in the World A new factor has entered the automobile world. A factor of such vital importance —of such dominant force—that it is rec- ognized as a revolution in motor car his- tory. That factor is the Silent Knight engine. The Choice of Royalty Cars equipped with this motor are every- where the choice of Kings — Emperors— Governments—of those accustomed to the best the world affords. In every country the greatest car now uses the Silent Knight—the Daimler in England, the Mer- cedes in Germany, the Panhard in France, the Minerva in Belgium and in America the Stearns. Where It Excels Power far greater than is possible in other engines of equal size is produced. All complications are done away with. In their place is a silent, sweet running en- gine—an engine whose action is so gentle— s0 silky—that a spin behind the wheel isa revelation. It gives the owner an engine farin advance of anything before produced—an engine that is al- ways silent and vibrationless— ACKNOWLEDGED AND ADOPTED By Panhard in France By Minerva in Belgium NY that takes a speed or rushes engine that never complains—that answers instantly to the throttle—an engine that is alert, quick and willing—that is never slow nor sluggish. In the Stearns-Knight, action is not de- pendent upon ordinary valves such as used in all other 4-cycle American cars, with cam shafts, springs, timing gears, etc. and the attendant complications, trouble, noise and loss of power. Instead, in each cylinder are two thin clyindrical shells of iron— called sliding smoothly up and down in a film of oil. “sleeves”— one inside the other, These sleeves have ports in the sides and as they pass each other pro- duce positive valve openings impossible to secure in any other way. Send for the Story ‘The story of the Stearns-Knight has been told in booklet form, It is a story of grip- ping interest—a story of the bitter fight of Chas. Y. Knight of Chicago to win recoz- nition for his motor. We have told, too, of the wonderful trial of the Knight motors by the Royal Auto- mobile Club of England. We have told how, after weeks of day and night testing in the laboratory and on the famous Brooklands track (a test equal totwo years of service) these wonderful engines devel- oped more power at the finish than at the These booklets and “A Ride With The Chief"—telling the story of the Stearns- Knight in the words of our Chief Engineer —will be sent upon request. Clip the cou- pon and mail it to us or drop us a postal. ——— fOUPON he -FB.Stearns Co.Cleveland, oO Gentlemen end ¥ our booklets and catalogs. pall ng the story of the Stearns, ‘Knight: Names THE WILLIAMS PRINTING COMPANY, NEW YORK comicbooks.com