Life — July 27, 1911 — page 27: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

. oo) log Mad Select Your Speed Indicator FIRS T— O have a Warner Auto-Meter on your car is more important to you than the top, the glass front, or any other accessory. It’s almost as important as the car itself. This statement may at first seem overdrawn—but Consider These Points— themselves or for others whether you are driving a good car No matter what top or glass front you select, you cannot go far wros Ware good. There is no definite standard of ralue. oF not. The Warner is recognized as the Standard of Speed Indicator Values because of it ¢ Quality and enduring accuracy. You can go aay wrong if you » ¢ wrong Speed Indi- cator, for not It is common knowledge among Motorists and Laymen that the Warmer is the Mighest-Quality Speed Indicator and that it is used on the dest cars. 2 WARNER dM SY AUTE ar carries a Warner on the dash, they un- hat car as Good. If it is an inferior and unreliable Speed Indicator, the Quality of the car is open to suspicion in their minds, Our Branch Managers and Salesmen in every important city report having many times heard people on the sidewalk, who have stopped beside a car, say in almost the same words: Therefore, if the hesitatiagly brand When you buy a Warner Auto-Meter, “The Aristocrat of Speed Indicators,” you are buying for years ahead. You will use it not only on this car, but on many others. This is his- tory. We are daily hearing of Warners which have been transferred to the seventh and eighth car—and which are still as accurate and reliable as when new. Speed Indicator, if it be the sensitive, accurate and “Ido not sce the name of the car, but it must be durable Warner, will give you a correct indication @ good one for it has a Warner Auto-Meter on it.” peed and distance as long as you drive any car—or 1 won of your several, cars. Now for the other side of the story New Model M2, $125 ‘The New Model M2 has an Eutra Trip Reset, pere mitting the trip odometer to be set rt at any desired mileage. ‘The highest-grade Chelsea Clock bow has outside wind and set (are Mlustration). This model 1s supplied with Warner large-figure odometer, ason, 100,000 miles and repeat. ‘Trip, 1,000 miles and repeat. Electric lights over clock and under bezel of In strun The most popalar Warner model. Model K same as New Model M, but without the Chelsea Clock, Is also very popular’ at $75. Model 02—"The Tweins"—Is the same instrument as New Model M above. but with large Chelsea Clock, sate size a& AutoMeter, and set horizontally beside It. The witimare ia high-class instrument making—$145. Auto-Meter prices range trom $50, for Model Ry upward to $145. peed mechanism is the same on all models. Style, Odometer and finish only are different. Any model, with 100 mile per hour speed dial, at slight additional charge. AMI regular dials show any speed up to 60 miles an hour, The 1912 Unbreakable Shaft Casing This is made from two sizes of High Carbon Spring Steel Wire (construction patented) wound into ap oll-tight Mexible tube which cannot be broken 10 use, ‘This overcomes shaft troubles under greatest speed strains, Jars or shocks. Or, if you do not care to transfer it from one car to another. it can always be sold second-hand for half to two-thirds what you pa . irrespective of age or how many miles it has indicated. sa brisk demand for second-hand Warners. Every Warner ev le (except a few destroyed in fire or accident) is giving perfect service on some car. stopped to admire a “classy” looking Club a few weeks ago, found As he ap- One of our officials wh car in front of the Chicago Ath two Postal Telegraph boys likewise admiring proached, one was saying to the other: It’s a classy boat all right, but gee! the guy’t owns it must be a cheap skate—look at de Speed Indicator, Me brudder trun one like dat off his The Speed Indicator is the most-looked-at thing on an auto. The driver refers to it constantly every instant the motor bike. mobi car is in motion. We are stating facts when we say that the Quality [Varner is ral Public as a reliable index of the Quality Other car owners and those who pass your car when drawn accepted by the Gi up at the curb, look for the Speed Indicator when deciding for of the car which carries it on the dash. WARNER AUTO/MELER— “The Aristocrat of Speed Indicators’’ The Warner can be secured through reputable Automobile dealers in any city or town in the United States. Warner branches are maintained in all the principal cities for the convenience of these dealers and their customer: Inquiry to Beloit or at our branches is invited for Warner literature. Warner Instrument Company Main Offices and Factory 1162 Wheeler Avenue, Beloit, Wisconsin Branch Houses Maintained at Atlanta Chicago Denver Kansas City Philadelphia San Francisco Boston Cincinnati Detroit Los Angeles Pittsburg Seattle. Buffalo Cleveland Indianapolis New York Portland, Ore. . Louis (19) comicbooks.com