Life — July 20, 1911 — page 4: what you’re looking at

What you’re looking at

# "How Ridiculous!" - Life Magazine Page **The Main Cartoon:** A figure in a top hat sits atop a globe, appearing smug or self-satisfied. The caption "How Ridiculous!" suggests mockery of inflated self-importance or arrogance—likely satirizing a political or public figure of the era whose grandiose claims or behavior the magazine found absurd. **"Et Tu" Section:** Life's editors respond to criticism that they praise themselves too much. They defend their editorial choices as reflecting genuine enthusiasm for quality content, not self-promotion. The Latin phrase "Et Tu" (from Caesar's assassination) hints at feeling betrayed by the critic. **Supporting Content:** The page also advertises a coming "Nicotine Number" issue and promotes a special subscription offer. The overall tone reflects Life's satirical mission and editorial defensiveness.